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Friday Mar 28, 2008

Tata purchase Land Rover and Jaguar from Ford

What is the world coming to, Tata have taken ownership of two more British icons, Jaguar and Land Rover. The last time Tata entered the UK motoring market was with Rover and that awful City car. To show the current standard of Tata's cars they have just released the worlds cheapest car,the Tata Nano. Naming it after an Ipod will not make this car cool in any shape or form and its not exactly in the same league as the Jag or Range Rover....

The way forward for both of these marques will be interesting and I hope Tata have done a deal with Ford to continue to supply parts for most of the current models. Items such as the defender engine is from a transit and the latest Jags are re-incarnated Aston Martins (Dave Walker will hate me for saying that)
But all I have to say is it would have been nice for the UK to retain some part of its historical car industry, at least Tata will have a good supply of steel as they also own Corus ( ex British steel)

Posted at 02:37PM Mar 28, 2008 by Simon Bullen in land rover | Comments[4]