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Spyware in EA games

EA games have included in-game advertising technology in thier latest battlefield game. This as you can guess is freaking a lot of gamers out. The EA packaging says:-

"The Software may incorporate technology developed by IGA Worldwide Inc. ("IGA") (the "Advertising Technology"). The purpose of the Advertising Technology is to deliver in-game advertisements to you when you use the Software while connected to the Internet. When you use the Software while connected to the Internet, the Advertising Technology may record your Internet Protocol Address and other anonymous information ("Advertising Data"). The Advertising Data is temporarily used by IGA to enable the presentation and measurement of in-game advertisements and other in-game objects which are uploaded temporarily to your personal computer or game console and changed during online game play. The Advertising Technology does not collect any personally identifiable information about you, and EA will not provide IGA with any of your personally identifiable information. The servers used by the Advertising Technology may, from time to time, be located outside your country of residence. If you are located within the European Union, the servers may be located outside the European Union. By installing and using the Software, you agree to: (i) the transfer of the Advertising Data to servers located outside your country of residence and, if applicable, outside the European Union; (ii) the collection and use of the Advertising Data as described in this Section; and (iii) the delivery of advertising and marketing content by the Advertising Technology. IF YOU DO NOT WANT IGA TO COLLECT, USE, STORE OR TRANSMIT THE DATA DESCRIBED IN THIS SECTION, DO NOT INSTALL OR PLAY THE SOFTWARE ON ANY PLATFORM THAT IS USED TO CONNECT TO THE INTERNET."

Well the last statement near enough kills why you would want the game in the first place. An EA spokesman is quoted as saying:-

"The advertising program in Battlefield 2142 does not access any files which are not directly related to the game. It does not capture personal data such as cookies, account login detail, or surfing history. BF 2142 delivers ads by region. The advertising system uses a player's IP address to determine the region of the player, assisting to serve the appropriate ads by region and language. For instance, a player in Paris might be presented with ads in French. The information collected will not be repurposed for other uses. Battlefield 2142 also tracks "impression data" related to in-game advertisements: location of a billboard in the game, brand advertised, duration of advertisement impression, etc. This information is used to help advertisers qualify the reach of a given advertisement"

Posted at 09:56AM Oct 19, 2006 by Simon Bullen in Gaming  |  Comments[2]