Google Toolbar - I'm sure everyone knew this but me
Perhaps, most of you knew this but I did not truly understand the google toolbar PageRank feature until recently. I was reading a book a co-worker of mine recommended called Search Engine Marketing, Inc. Driving Search Traffic To Your Company's Web Site, and within its pages all was revealed. Well, at least regarding this particular question.
The page rank feature is a little icon that displays in the google toolbar; it looks like this:
Do you notice the PageRanking for this page http://www.sun.com/service is 8/10? Well, I thought that meant it was the 8th rank out of 10 on this first search results page. Doh!!! What does it really mean? Here is a quote from the book I mentioned above:
"The PageRank bar reveals a number between zero (meaning the page has not been indexed) and ten (you really can't get any better) that shows Google's perceived importance of that page. The toolbar shows the page's PageRank on the PageRank scale, so it will display 10/10 for a page with the highest possible PageRank score. "
So, this page is actually doing quite well with regards to PageRank. Of course, there is more to a successful search strategy for a page than the Google PankRank bar but it certainly is a good start.
