Purpose of a search baseline
So, our group is meeting today to discuss how a select group of pages are doing with regards to search. We came up with a set of reports that will hopefully give us a good idea on how well we are doing the SEO basics and if customers are able to find our pages using specific terms. I don't know that we have (or at least I haven't) ever really analyzed a page's search performance nor had a good idea of terms customers are using and then how successfully we incorporate those terms into our pages.
There are definitely some gaps in our baseline but it is a start and I think it has revealed quite a bit about our understanding of how search works. The bigger question is now what? So, we have a baseline of a page's search performance do we narrow our focus to simply analyzing the success of a search query? Or do we expand our thinking and incorporate this search baseline into the larger question, which would be the overall goal of the page? In the latter, you run the risk of boiling the ocean but in the former, your scope may not lend itself to helping a group meet their Web goals. Obviously, we have a few things to talk about today.
