Remember when TIME magazine selected "you" as the person of the year in 2006.  This was about people who contribute "user generated/created content(UCC)".  With advance in technology, everyone now is a writer, a director, & a producer.  This is inconceivable without personal camcorders, easy-to-use video editing software, but mostly importantly without audience/community such as youtube.

Here are some interesting UCC from youtube:

• Web 2.0 ... The Machine is Us/ing Us from Dan Berg's blog
• Web 2.0 - this is a bit old
• A Few Good Expenses - this is funny, but you had to seen the original movie "A Few Good Men"