10 Predictions to help define the Social Media Revolution
Interesting article from Richard Stacy of Social Computing...
"To find something comparable," said Rupert Murdoch to Wired Online in July 2006, "you have to go back 500 years to the printing press, the birth of mass media - which incidentally, is what really destroyed the old world of kings and aristocracies. Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now it's the people who are taking control."
While the article is a bit lengthy, the predictions are thoroughly explained...
1. The price of traditional media will be cut in half within five years.
2. The world's leading media organizations won't actually produce content.
3. The 30-second TV ad will survive!
4. The rise of specialists and aggregators
5. The death of the brand proposition and the rise of the brand story
6. Marketing departments to split into the story department and the conversation department
7. The emergence of the category of consumer franchise
8. The rise of the global micro-brand
9. The rise of the brand watch communities
10. The emergence of 'Digital Identity Stress' and 'Digital Schizophrenia' as a recognized medical condition
But why did I post this? Like many blogs I read every day, I, too, have been reading about this transformation taking place in the way we share and retrieve information. And I still feel very green to it all. While there are some really cool new ways to connect with our audiences, it's somewhat daunting. An entirely new way of conducting business. Enjoy the article!
