2.0, the Enterprise and Corporate Culture
According to Enterprise 2.0 Conference creators, a recent Forrester Research and McKinsey survey of more than 400 executives found 80% saw Web 2.0 technologies as an opportunity to increase their companies' revenue and/or margins. Companies who make these technologies work for their business today will gain a competitive advantage, while those who don't risk becoming dinosaurs.
Here's a video of some of the execs from the Web 2.0 conference a couple weeks ago in San Francisco. Discussion is around how the modern web is impacting IT. Undeniably, these developments are changing corporate culture and creating far more transparency to our consumers.
Web 2.0 for the Enterprise Video
ZDNet Editor in Chief Dan Farber talks to Ross Mayfield, CEO of SocialText; Matthew Glotzbach, product management director of Google Enterprise; and Satish Dharmaraj, CEO of Zimbra, about why CIOs are starting to implement Web 2.0 technologies in the enterprise.
