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May
24
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Last night I went to see Seth Godin talk about his new book "The Dip" - I haven't read (heard) the book yet - it's in my queue and I'm looking forward to it (review to follow). I have read / heard all of his other books and generally like what Seth has to say and enjoy the way he delivers it.
If you are a Seth Godin fan and especially if you're a colleague working at Sun - I have 5 copies of the book to give away. The first 5 commenters to leave their email address (it won't be visible and won't be shared) get them.
NB. This isn't a competition and nothing to do with my Employer (Sun Microsystems) - these are books I own that I'm giving away and paying for the postage myself.
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Mar
29
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I just read a pretty amusing article in FastCompany about Corporate America's obsession with branding - comparing it with the 'self help industry'. It underlines the fact that your brand is a product of what you do and the strength of what you offer - brand marketing can't fix those things.
For example - McDonald's "spent an estimated $1.5 billion on branding last year" - and as far as I can tell that didn't help the quality of the food (which is still a fundamental piece of their business).
Back to business 101.
