Wired is one of my favorite magazines, since it is a very useful source of information about leading edge developments. However, it's obviously written by journalists and they, like everybody else, have subjective views of things. A great example of this is in this month's issue, which contains the Wired 40. This is a list of the 40 companies with "the X-factor – a hunger for new ideas and an impatience to put them into practice".

Obviously, I expected to see Sun on that list as, to me, that describes us perfectly. Innovation has always been a core part of Sun's ethos and with many of our recent announcements we continue to demonstrate innovation and products that nobody else has. Sadly, it seems the compilers of the list don't share this view and so we end up with a company on the list that "still designs white-hot chips". Hmm, isn't one of the biggest challenges in the datacentre today the problem of heat? Isn't that why Sun innovated in this space to develop the UltraSPARC-T1 CoolThreads technology? Another company's solution to one of its challenges is to "overclock R&D and leapfrog a generation of processors". What they're actually doing is designing multi-core processors. Again, we've been there and done that already (and even open sourced the design).

Not only are we not one of the Wired 40, but CNN have decided our CEO is one of 10 people who don't matter. Time for a bit more objectivity, surely?