Dear Santa: What I Want From My Cable Company...
Saturday Dec 13, 2008
This past week I received a letter from my cable company, announcing that my download speed will increase from 20 Mbps to 25 Mbps, and this at no cost. I read the letter, and it went straight to the bin... Why? Don't announce something that will have no material improvement of my customer experience. Let's face it, I will not notice this difference. And this means that I don't want to know about this.
On the other hand, here are some examples of letters I want to receive from my cable company, which would have a very material impact, improvement duh, on my customer experience:
- Announce additional HD channels. I have a few at this point, and I enjoy them very much. Soccer games, movies, series. This will lead to additional customers, which in turn will lead to additional demand for HD channels.
- Announce the possibility to watch Belgian soccer games. Currently this contract is owned by the major competitor of my cable company, and I can not watch any games as I need to be a customer of this competitor. Both companies are missing out on revenue. They could be sharing the contract, allowing me to pay for specific games on PPV.
- Announce the fix in recording a full season of a series. Currently all re-runs are recorded as well, so I have to manually delete scheduled programming for re-runs of my favorite series.
These 3 announcements would be very welcomed, and would mean that my customer experience is greatly enhanced. If by chance someone from Telenet would be reading this: stop sending letters which have no meaning.
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