How Twitter can help your customer satisfaction?
Monday Apr 07, 2008
As I am currently looking at various ways to use social media and Web 2.0 tools and practices in Sun's sales teams, I am getting questions from a lot of people around what specific benefit such tools could bring to the users. Valid questions, as it is not always obvious what the direct business benefit is for Facebook, Second Life, Twitter and others.
This example does give a really good example where an executive from Comcast contacted a disgruntled user who complained about Comcast on Twitter. I don't know whether the Comcast user was still upset after the call, or whether the executive offered an acceptable solution, but it was a pretty powerful way of using social media to the benefit of an organisation.
The blog posts the question whether your (our) business is monitoring Twitter to check what is said, and I think the answer for Sun is yes, given the number of Sun users on Twitter.
Any other examples that you could share on how social media can benefit the business world?
|
|
|
|
