Social is Everywhere

Twitter-mania, and a useful Twitter app

Tuesday Apr 15, 2008

The amount of press, and especially space on the social media blogs, that is currently allocated to Twitter gives a strong indication of its popularity and its user base, which is still continuing to grow.  The blog article here asks the question whether Twitter has tipped.  For those of you that are not familiar with the term "tipped", read the excellent Malcolm Gladwell book "The Tipping Point".

Since I started twittering myself, I have found it not only fun to connect with other people at Sun, but I have also become convinced of the business use, especially since the story I read about the Comcast Executive getting in touch with a disgruntled user as a result of a Twitter post.  In the various blogs that I follow on social media, a number of Twitter apps get reviewed on a regular (let's face it, daily) basis, and one of them caught my interest.  The service offered by Tweetburner is as such:

  • allows you to shorten a url, which given the limit of 140 characters for Twitter posts is extremely valuable
  • but it also allows you to track the number of hits for each url that you post
  • and finally, on the Tweetburner homepage you can follow the urls that receive the most clicks at any given moment
  • posting a new url can also be done by installing the Twurl this! button on your toolbar, very efficient and quick

Once this blog post is done, I will obviously add this to my Twitter account, and follow how many hits the post gets!  My recommendation is to try it out, and have fun with it!

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