social f/x by Lou Ordorica

How to use the power of the network to gain opportunities and build relationships.

This was the premise of a talk I gave this morning with Linda Skrocki to a large group of product managers in Sun's IT organization.

Thanks to Mary Smaragdis for her insights and leadership, and to the clever folks at Forrester whose Groundswell book helped to classify people's participation profiles. While the examples and tools shown are mostly intended for a Sun audience, they translate to other organizations, too.

—Lou Ordorica

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