Online application experts without any of the 'web 2.0' rubbish hype
Sales Techniques for new Entrepreneurs - Part 1
Extract from Blog posting by Glen Richardson -
Part 1 - Getting The Appointment
For most people trying to get an appointment is where they give up. There are several ways in which you can get an appointment – here are some of them:
- Introduction via 3rd party
- Letter
- Cold call
- Networking Event
- Social Media
Lets take this list and break it down one-by-one.
Introduction via a 3rd Party
This is the Holy Grail; to get an associate or friend to make an appointment for you to meet someone you potentially could do business with. Be a matchmaker, put people together – you’ll be amazed at how quickly people reciprocate.
Letter
The purpose of a letter should always be crystal clear and announced in the very first sentence. So, if you want to get an appointment to see someone put something like:
“The reason for my letter is to make an appointment to meet you, the reason for us meeting will be for me to understand your business in more detail with the view of making a further proposal for us to work together.”
Now, immediately move in for the kill in the second sentence:
“I’m in London for most of week commencing the 9th, when would be convenient for you? Please find below by contact details …”
Always make yourself sound busy, after all an empty restaurant doesn’t look too appealing however it’s a fine balance, as you also need to sound eager but not desperate.
Don’t be tempted to explain your business in the letter. Remember - less is more, if the letter gets read they WILL visit your website for more information
Posted by: Stewart Townsend | Category: Generic
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