SLAP THIS MAN WITH A BIG WET FISH

Web entrepreneur is either very brave or very stupid…

Jay Nguyen is CEO of Sweemo.com, and in a blatant attempt to publicise his new auction website he has agreed to allow one lucky bidder the sheer satisfaction of slapping him around the face with a large wet fish. Jay said “Who hasn’t ever wanted to slap someone in the face with a fish? The irritating co-worker, the smug traffic warden. I am giving people the opportunity to take out some of life’s little injustices on me. If it helps publicise the site then I say fair dinkum!”

Sweemo gets its name from a shortening of "Sweet Moments", and allows users to auction unique real-life experiences to the highest bidder.  From Wet and Wild Zorbing with Models' to learning a few chords on the guitar Sweemo truly offers everyone something that they can cherish. Like the chance to slap a Chief Executive with a fish.

Today sees the opening of the live auction on Sweemo.com, in which users will bid for the chance to swing a 7kg Organic Scottish Salmon at the brave entrepreneur. This selection of aquatic weaponry was not taken lightly however. Jay consulted the Marine Conservation Society (who will be receiving the proceeds of the auction as a donation) in order to ensure the species of fish chosen was sourced in a sustainable manner. Jay commented “Violence to my person is only acceptable if undertaken with a sustainable fish. I feel very strongly about that”.

Jay also carried out rigorous weighing and grip tests to ensure that the fish has the properties expected of a ‘slapping’ device.

So determined is Jay to be slapped by one of his life-loving Sweemo users, that he is willing to fly the auction winner to London in order to take part in the unique experience. So no matter whether the winner is in New York or Bolton Jay will be waiting at arrivals armed with a salmon and a smile.

The auction closes on Thurs 11th of December and the slapping will take place in central London on the Weds 17th. Video footage will be made available on the day. It is expected that a number of people will attend the public slapping including Jay’s ex-girlfriends and other adversaries.

Jay commented “Sweemo is so much more than just an online auction. We are motivating and inspiring people to recognise the incredible experiences within their own lives and making them available to others. And there is no better way of celebrating this lust for life than being slapped with a 7kg fish… is there?”

Check out the auction at Sweemo to see how high the expected bidding war has escalated



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