Sun Startup Essentials Masterclass - 12 November
 |
 |
 |
Brand
strategy is one of the most fraught areas of marketing, though also one
of the most important. As a Startup it's often the element that gets
left behind and not really identified. But how can you tell an investor
what business you are in, if you don't really know yourself? It's a
vital step in creating the company identity.
The
key point is you can’t have a strategy without a clear objective.
Restating a goal is not strategy, execution is not strategy, and
tactics are not strategy. This masterclass will demonstrate why a
strategic approach to brand management can play a crucial role in
defining a strong, winning identity for your company.
What does this mean ?
When
you're talking to investors, you'll be able to clearly articulate who
your market is, describe how talking and listening to your customers
will better equip you to target your audience and take your message
out, in these tough economic times.
|
|
| Why should I attend
this masterclass? |
| Because you will learn to define: |
 |
what business are we REALLY in? |
|
in that context, what's our positioning? |
|
who are our key stakeholders? Which are most important at this stage? |
|
can we crisply define and communicate the compelling value we offer? |
|
what are our core and secondary value propositions? |
|
having
established all the above, are we able - in plain language and briefly
- to communicate our differentiated and powerful branding to clients,
partners, media and investors? |
|
|
|
Hear
from Michael Bayler, a senior consultant and published author,
specialising in consumer-led marketing and innovation. Mike has a
wealth of experience speaking on current issues such as post-Internet
brand strategy, consumer culture, digital marketing, and branded
entertainment. Having advised some of the world’s leading brands, media
companies and international stars, including Nokia, Diageo, Telefonica,
Bacardi Global Brands, Sky, BT, Sony BMG, Sony ATV, Ogilvy &
Mather, Robbie Williams, Dido and Simon Cowell, Mike know's his stuff!
|
|
Subscribe to the feed