Tuesday Nov 03, 2009


Do you want to know where I will be on November 17th, Im going to be at the O2 Indigo, not hanging out trying to get signatures of the latest bands but at the #140conf London event, more details below but with Stephen Fry on the bill its going to be a fantastic day and if you want to attend as a Sun Startup Essential member you get 40% discount. Yep 40%....

The 140 Characters Conference: London will be taking place on 17 November at the O2 Indigo.

The schedule for #140conf: London offers 50+ speakers in 27 fast sessions during the course of just one day.

At the #140conf events, we look at twitter as a platform and as a language we speak. In London we will be exploring the effects of the real-time Internet on Business. Overall we will be exploring the systemic effects the worldwide adoption twitter is having on business.

Some of the topics we will cover at #140conf London include: Racism as a Resource; Sky News: Twitter, Reputation and #iranelection; twitter and Brands, twitter and Education, twitter and Media, twitter and Small Business, twitter and Sports, twitter and The Police, twitter and TV, twitter and Music.

Please review the videos from the NYC event to get a feel of the pace of the event and the content shared

It is our intention to provide a platform for as many people as possible to share their thoughts and engage in conversation with the attending delegates. You will find individual talks set to: 10 minutes; “Featured talks” 15 and 20 minutes and the various panel discussions are set for 15 and 20 minutes.

Speakers include special guest Stephen Fry (@stephenfry) together with:

Alex Bellinger (@alexbellinger) - Journalist; Founder, SmallBizPod
Andrew Davis (@andrew_davis)
Andrew Keen (@ajkeen) - Author, Cult of The Amateur: How the Internet is Killing our Culture
Babs Rangaiah (@babs26) - Vice President, Global Comms Planning, Unilever
Becky McCray (@BeckyMcCray) - Founder, Small Biz Survival
Boyd Hilton (@boydhilton) - TV Editor for Heat Magazine
Chris Brogan (@chrisbrogan) - President, New Marketing Labs
Ciaran Norris (@ciaranj) - Director Invention/SocialMedia8
David White (@daveowhite) - Chair
Dean Landsman (@DeanLand)
Digital Maverick (@digitalmaverick) - Learning technologist, Moodle evangelist
Ebony Rhiney-James (@EbonyRJ) - Digital Marketing Manager at Warner Music Group
Federico Grosso (@federicogrosso)
Gerd Leonhard (@gleonhard) - Media Futurist, Author, Blogger
Heather Gorringe (@wiggled) - Founder, Wiggly Wigglers
James Poulter (@jamespoulter) - Digital Strategist for Ogilvy PR
Jeff Pulver (@jeffpulver), twitter investor, creator of #140conf
Jeffrey Hayzlett (@JeffreyHayzlett) - CMO, Kodak
Jonathan Almond (@jonalmond)
Josie Fraser (@josiefraser) - Social & Educational Technologist
Kathleen Hessert (@kathleenhessert) - CEO, Sports Media Challenge
Kyra Gaunt, Ph.D. (@kyraocity) - Associate Professor of Music and Anthropology, Baruch College-CUNY, writer, blogger
Lauri Stevens (@lawscomm)
Manny Norte (@mannynorte) - Kiss FM
Marsha Collier (@MarshaCollier) - Author, Ebay for Dummies; Radio Host
Maz Nadjm (@Mazi) - Responsible for social networking at Sky Television, sky.com
Nick Halstead (@nickhalstead) - CEO, TweetMeme
Nick Keane (@nickkeane)
Pamela O'Hara (@pmohara) - Co-founder, Batch Blue
Peter Gregson (@petergregson) - Cellist and Co-founder of the Production Company Coffeeloop
Ray Paul (@raypaulbbc) - Executive Producer for Weekend Programs at BBC Radio 1
Roberto Bonanzinga (@Bonanzinga) - Balderton Capital
Saul Klein (@cape) - Index Ventures
Sean Seton-Rogers (@setonrog) - PROfounders Capital
Sherry J. Bitting (@SJBRules) - Co-founder and Marketing Director, Parlour Magazine
Shirley Williams (@shirleyearley)
Stephen Fry (@stephenfry)
Steve Saul (@stephensaul) - Social media/blogger for Simon Cowell's X-Factor
Sue Black (@Dr_Black)
Tal Givoly (@givoly) - Chief Scientist, Amdocs
Tim Bradshaw (@tim) - Digital media correspondent, Financial Times
Vikki Chowney (@vikkichowney) - Editor of Reputation Online, Centau Media

The take aways from this event will provide the attending delegates knowledge, perspectives and insights to the next wave of effects twitter and the real-tme internet will have on business.

As Sun Startup Essentials is a friend of Jeffs we have a lovely discount for you, save 40% on a Delegate Ticket up until 15 November or until tickets last. 

Click here to register:

Get the tickets quickly as this will be a sell out shortly.
Sun Startup Essentials helps small business reduce carbon emissions by 85%

Wednesday Oct 28, 2009


Busy entrepreneurs need to stay on top of all the latest startup information, but who has the time? Here's a look at what went on around blogosphere and in the news last week, in case you missed it.

Are advisory boards a good or bad idea for startups? Entrepreneur-turned-VC Mark Suster says that depends on your goals.

All the advice from startup industry analysts who recommend entrepreneurs consider starting new green-tech business aren't just spouting rhetoric. Finance mogul George Soros recently committed a whopping $1 billion to the clean-tech startup sector.

Do you have trouble balancing work and home life? Do you love the art of the deal? Are you addicted to pursuing the next big opportunity? You may be an entre-holic.

Some startups don't need barrels of money to get off the ground. If you're a U.S.-based business looking for a micro-loan, there's a good chance Kiva.org can help.

Startups looking to raise capital sometimes hire finders to help them out. If this is something you're considering, “We can’t find investors on our own� isn't a good enough reason to go this route.

Flickr image courtesy of angermann.

Scary. Nerve-wracking. Exciting. Game changing. There are several ways to describe what it's like to pitch to a venture capitalist (VC) or angel investor, but boring typically isn't one of them. Considering the possibilities that go along with an large influx of cash, the experience of pitching a VC is both invigorating and anxiety-ridden at the same time. Here are six ways to make the job a little easier.[Read More]

Tuesday Oct 20, 2009

[insert header]
STARTUP ESSENTIALS sun.com/startups - Marketing - SSE Startup Masterclass
Thursday 15th October Time 6pm til 20:30

Brand strategy is one of the most fraught areas of marketing, though also one of the most important. As a Startup it's often the element that gets left behind and not really identified. But how can you tell an investor what business you are in, if you don't really know yourself? It's a vital step in creating the company identity.

The key point is you can’t have a strategy without a clear objective. Restating a goal is not strategy, execution is not strategy, and tactics are not strategy. This masterclass will demonstrate why a strategic approach to brand management can play a crucial role in defining a strong, winning identity for your company.

What does this mean ?

When you're talking to investors, you'll be able to clearly articulate who your market is, describe how talking and listening to your customers will better equip you to target your audience and take your message out, in these tough economic times.
Register Now
Why should I attend this masterclass?
Because you will learn to define:
what business are we REALLY in?
in that context, what's our positioning?
who are our key stakeholders? Which are most important at this stage?
can we crisply define and communicate the compelling value we offer?
what are our core and secondary value propositions?
having established all the above, are we able - in plain language and briefly - to communicate our differentiated and powerful branding to clients, partners, media and investors?
Register Now
Hear from Michael Bayler, a senior consultant and published author, specialising in consumer-led marketing and innovation. Mike has a wealth of experience speaking on current issues such as post-Internet brand strategy, consumer culture, digital marketing, and branded entertainment. Having advised some of the world’s leading brands, media companies and international stars, including Nokia, Diageo, Telefonica, Bacardi Global Brands, Sky, BT, Sony BMG, Sony ATV, Ogilvy & Mather, Robbie Williams, Dido and Simon Cowell, Mike know's his stuff!

[insert footer]

 Do you want to attend Social Media 09 ? - http://socialmedia09.com/

More details below, but with 

6 speakers
14 case studies
8 demos & 1 tools overview

with Sarah Beeny and Chris Thorpe on the agenda its going to be an informative interesting discussion based event.

Make sure you are a Sun Startup Essential Member and get a 20% discount on this great event now - http://sun.com/startups

Friday Oct 16, 2009

Join us in celebrating the launch of Enternships.com during Global Entrepreneurship Week in style with the company of 900 entrepreneurs / SME's / investors / advisors / press / entrepreneurial students and graduates for a night of mingling with mojitos, speed networking, live entertainment (magicians, a cuban band, cocktail mixology lessons, Salsa lessons, Top DJs + more...) all until the early hours of the morning. You'll even leave with your very own Enternships goody bag!

The Sun Startup Essentials team and supporters will be running mini masterclasses on marketing, sales channels and brand strategy throughout the day, not as exciting as magicians but will help your business grow.


It's taking place from 7pm (until 2am) on Tuesday 17th November  at Floridita, 100 Wardour Street, London W1F 0TN. Tickets are normally £20 (those magicians don't grow on trees, you know) but for the first 100 Sun Startup Essential members its FREE, yes I said FREE indeed.

If you would like to go then sign up here for a ticket - http://enternships.eventbrite.com/ , if you are a SSE member you will get your FREE code in the newsletter next week so wait till then and the whole Startup Essentials team will be there to greet you and say hi.

VIP Invitation to the exclusive Insider Secrets breakfast with Greg Dyke


We are pleased to be a host to an unusual breakfast session and I am delighted to invite you to it.

The breakfast setting is going to be interactive, challenging, stimulating and driven by the audience.

on

Date:             Thursday, 22nd October 2009
Time:             8 am to 10 am
At:                 Sun Customer briefing Centre

To get tickets at SSE Member rate please go here now  - SSE MEMBERS ONLY PRICING

There's no room here to list in detail what Greg did that prompted literally thousands of BBC people to take to the streets in protest when he had to resign from the BBC, causing "men, women and even journalists to cry" and flooding his inbox with 6,000 emails from BBC people, most of which said how upset they were that he was going.

Greg was Director General of the BBC and is now the Chairman of the British Film Institute, Chairman of Brentford football club and also Chancellor of York University.  He also was one of the original architects of the Premier League in his days with LWT.  He has changed the face of British Television and British football whilst introducing a new no-nonsense direct style of inspirational leadership.

In his typical direct no-nonsense, impatient style Greg will take on the challenges from the audience and share his nuggets of insights. 

These are the 5 areas he will span:

1.             The "Berlin Wall" moment for Democracy - His unique perspective on Public service reform and transformation of Democracy is that we are heading to a "Berlin Wall" moment that will change the course of politics
2.             Leadership in a crisis - is the outlook less bleak?  he has his own brand of leadership advice for entrepreneurs, corporate and public service leaders as they prepare to come out of the current crisis.
3.             Learning from shambles - the ITV mess provides a number of fabulous lessons for the choice of Board, the relationship between CEO and Chairman
4.             GAME changing innovations: Greg created BBC Freeview that changed British television and 20 years ago created the Premier League which has transformed the face of British football. 
5.             What next for the British Film Industry -  how can new technologies like the internet be monetised to the advantage of the film industry and not just the pirates.

It is an unusual opportunity as Greg does not do sessions like these very often.  He does get called to do his set speeches but speaking directly from what he is passionate about and responding interactively to the challenging and confronting questions in public will be the juicy part of this breakfast. So definitely, keep your questions ready.

There are only a few spots still available as we like to maintain the intimate interactive style of these breakfasts. 

We look forward to seeing you there.

Monday Oct 12, 2009


So if you want to know more about the Cloud ask the Savvy Grannies, this is brought to you by Ioko and Sun to help understand Cloud Computing.

Monitoring Social Media 09 will bring together leading brands, Social Media Monitoring experts and suppliers with PR & marketing professionals for a one-day conference in London on 17th November 2009. The first event of its kind in Europe, MSM 09 offers attendees a series of high-value talks, panel sessions and debates, with contributions from leading digital agencies and brands.

At MSM09 we will explore:[Read More]

Thursday Oct 08, 2009

Mint CEO Aaron Patzer presented a step-by-step narrative on how he built his company in three years to $170 million target for personal finance giant Intuit.

In a moment of nonchalance, Patzer, who spoke at the Juice Pitcher event, hosted by TheFunded.com and Vator.tv, admitted to Adeo Ressi, the founding member of The Funded, that he sold Mint for cash to Intuit, so it didn't matter to him what happened to Intuit's shares.

[Read More]

Thursday Sep 24, 2009

This Sun BluePrints™ article provides an overview of Sun's VeriScale architecture. The article includes details of VeriScale's defining principals, underlying components, interactions, and advantages. Applicable real-world scenarios are also described.

The article addresses the following topics:

  • Requirements of a Scalable Datacenter" describes the requirements that are addressed by the VeriScale architecture.
  • VeriScale Architecture Overview" describes the automation layer and functional components of the VeriScale architecture.
  • Project OpenSolaris™ Dynamic Service Containers (OpenSolaris DSC)" describes the components of OpenSolaris DSC that are used by the VeriScale architecture.
  • Service Delivery Network (SDN) Architecture and VeriScale Automation" describes how the SDN architecture is used to implement the VeriScale automation requirements.
  • Network Optimization Through Distribution" describes how the VeriScale architecture can be used to distribute and optimize application deployment and load-balancing.
  • Proof of Concept for the VeriScale Architecture" describes a proof-ofconcept (POC) that was implemented to verify the feasibility and utility of the VeriScale architecture.
  • The VeriScale-Enabled Business Process" describes how the Veriscale architecture concepts can be applied to business processes in a software intensive enterprise.
DOWNLOAD HERE NOW

Wednesday Sep 16, 2009

Founded in 2007, SoundCloud provides a Web-based platform that is transforming the way music is shared. Over 250,000 customers — including artists and other music professionals — already rely on SoundCloud to send, receive, and distribute music. Based in Berlin, Germany, the company employs 12 people.

Customer Challenges

  • Support exponential growth
  • Speed IT productivity
  • Accelerate site response times
  • Increase availability

Solution

SoundCloud took advantage of Sun Startup Essentials to migrate its Web server stack to a solution that includes virtual servers and a hybrid storage pool built with Sun technologies. Hosted and managed by London-based EveryCity, the new architecture quickly scales with growth, delivers the raw performance customers expect, and gives SoundCloud employees the ability to focus on expanding the business.

Business Results

  • Reduced application maintenance by 50%
  • Averaged a 25% increase in customers each month
  • Scaled to support a tenfold increase in Web traffic
  • Increased site performance
  • Realized 99.99% application availability
FOR THE FULL STORY READ HERE - Do you want to be part of Sun Startup Essentials along with SoundCloud - SIGN UP HERE

Tuesday Sep 08, 2009


Everything a brand needs to know about twitter and real-time social media*


* but was afraid to ask


Media140 London

We explore the effects of twitter and real-time social media on agencies, marketers and brands, looking at how platforms such as Twitter, Flickr, Facebook and AudioBoo are disrupting, challenging and changing traditional media and advertising. Focusing on customer engagement, how to make sustainable profits and build loyal communities.

In partnership with Contagious, Revolution and IAB the event will bring together brand strategy, creatives, ad agencies, media planners, media buyers, PR agencies and publishers to share and understand the disruptive impacts of real time social media on their industry.

We have a veritable collection of industry speakers including Tom Bedecarre, Gareth Jones, Jess Greenwood, Lloyd Salmons, George Nimeh, Robin Grant and Amelia Torode amongst others...


More details here with speaker line up and how to grab a ticket, also are you a Sun Startup Essential Member then grab a 15% discount now, email me for the discount code.

Friday Aug 28, 2009

Sun Startup Essentials - Refer-A-Startup
Sun Startup Essentials - Refer-A-Startup
 
  • Do you know any Startup companies who are looking to purchase IT hardware/storage, MySQL or training?
  • Do you want to make sure they get the best deal and work with a large global vendor who can help them get off the ground running?
  • Would you like to be rewarded for your great advice, when they place their first order?

Yes? Then Refer-A-Startup is the promotion for you...

Deep Discounts

 

What do I have to do?

  • Get your Startup friend, customer or associate to sign up for Sun Startup Essentials programme, to benefit from heavily discounted IT hardware/storage (x86 servers from £260), MySQL licences or Java/Web Development Training and more
  • In the 'Refer ID' field, ask them to enter your email address.
Sun Startup Essentials
  What's it worth?
Once they spend £500 or above in one order from Sun Startup Essentials, you will receive a Firebox voucher up to £100!*
  !Plus a December prize draw for all referrers & referral companies, to win a weekend at a luxury Marriott Hotel!
Hotel voucher would make an excellent Christmas pressie!
Sponsored by Weboo.Biz
Weboo logo
  It's as easy as that! See what nifty, technology, gadgets, games etc you can by from Firebox...
Firebox.com
  If you have any questions or feedback, please send a message to Stewart.Townsend@Sun.COM

Thank you
Sun Microsystems
Sun Startup Essentials


* Terms & conditions

The promotion is for one voucher per new customer, not per order;
A referral into the SSE programme who places multiple orders, will not result in multiple vouchers.
Refer ten new companies/people, who all place orders over £500, will equal ten vouchers.
The voucher value depends on their purchase;
Orders for Rack Servers/Workstations, Software, Training = £50 voucher. Orders including any Storage 7000 range = £100
This promotion is only applicable to EMEA, but limited to sterling and dollar vouchers.
Referrals can only be for companies in countries where Sun Startup Essential programme exists.
Hotel voucher covers accommodation only and no other expenses.
Prize draw will take place on 3rd December 2009.

Referrals to the SSE promgramme will need to fit the following criteria to apply:

- have been in business for 6 years or less
- have a maximum of 150 employees, including any affiliates
- be based in a country where the Sun Startup Essentials Programme is available
- have a verifiable company presence (company name, street address [no post office boxes allowed], etc.)

© 2009 Sun Microsystems, Inc. All rights reserved. For information on Sun's trademarks see: http://www.sun.com/suntrademarks

This blog copyright 2009 by Sun Microsystems