Tuesday Nov 24, 2009

This is a posting by Hermione way, from Techfluff.TV one of Sun's Startup Essentials Partners

A comprehensive networking list for any startup, that can help determine where to focus your networking time and energy.

Organizations:

Microsoft Bizpark: A program that provides Software, Support and Visibility for Software Startups. In the UK, Bindi Karia is the woman you want to speak to.

Sun Microsystems: Get discounted servers, open source and discounted software free technical expertise and more, free to join and the man you’re after, the man with the most colorful shirts in London is Stewart Townsend.

SeedCamp:  At Seedcamp, they believe Europe has the talent, the role models, and the capital founders needed to succeed.  Reshma Sohoni is  CEO and here is the Seedcamp twitter account.

[Read More]

Monday Nov 23, 2009

When you officially launch your startup and send out a flurry of press releases, the silence can be deafening while you wait for the phone to ring and reporters to call you. Here are some tips to improve your chances of getting noticed by the media.


1) Make sure your press release stands out, but don't overdo it. A clear, concise, and brief press release that gets your message across without a lot of excess verbiage[Read More]

Friday Nov 13, 2009

What an evening of discussion and education on Brand, Michael Bayler gave an amazingly energetic hours talk on brand and how important it is to be clear about your brand strategy before you do anything else.  The video of this event will be available in a few weeks time and thus all Sun Startup Essential members who couldn't make the event can watch the material and gain an insight into this wonderful evening.[Read More]

Wednesday Nov 11, 2009

Jez Kay is Owner of NowHouse, a digital video and sound production company based in London. He helps businesses inject personality into their brands through vision, soundtracks and the occasional song and dance. Greg Dyke's talk early on the 22nd October at Sun Start-Essentials HQ, as a guest speaker of Federation 100 was engaging, illuminating, mischevious and all-in-all pretty inspiring.

[Read More]
[Read More]
Busy entrepreneurs need to stay on top of all the latest startup information, but who has the time? Here's a look at what went on around blogosphere and in the news this week, in case you missed it.[Read More]

Tuesday Nov 03, 2009


Do you want to know where I will be on November 17th, Im going to be at the O2 Indigo, not hanging out trying to get signatures of the latest bands but at the #140conf London event, more details below but with Stephen Fry on the bill its going to be a fantastic day and if you want to attend as a Sun Startup Essential member you get 40% discount. Yep 40%....

The 140 Characters Conference: London will be taking place on 17 November at the O2 Indigo.

The schedule for #140conf: London offers 50+ speakers in 27 fast sessions during the course of just one day.

At the #140conf events, we look at twitter as a platform and as a language we speak. In London we will be exploring the effects of the real-time Internet on Business. Overall we will be exploring the systemic effects the worldwide adoption twitter is having on business.

Some of the topics we will cover at #140conf London include: Racism as a Resource; Sky News: Twitter, Reputation and #iranelection; twitter and Brands, twitter and Education, twitter and Media, twitter and Small Business, twitter and Sports, twitter and The Police, twitter and TV, twitter and Music.

Please review the videos from the NYC event to get a feel of the pace of the event and the content shared

It is our intention to provide a platform for as many people as possible to share their thoughts and engage in conversation with the attending delegates. You will find individual talks set to: 10 minutes; “Featured talks” 15 and 20 minutes and the various panel discussions are set for 15 and 20 minutes.

Speakers include special guest Stephen Fry (@stephenfry) together with:

Alex Bellinger (@alexbellinger) - Journalist; Founder, SmallBizPod
Andrew Davis (@andrew_davis)
Andrew Keen (@ajkeen) - Author, Cult of The Amateur: How the Internet is Killing our Culture
Babs Rangaiah (@babs26) - Vice President, Global Comms Planning, Unilever
Becky McCray (@BeckyMcCray) - Founder, Small Biz Survival
Boyd Hilton (@boydhilton) - TV Editor for Heat Magazine
Chris Brogan (@chrisbrogan) - President, New Marketing Labs
Ciaran Norris (@ciaranj) - Director Invention/SocialMedia8
David White (@daveowhite) - Chair
Dean Landsman (@DeanLand)
Digital Maverick (@digitalmaverick) - Learning technologist, Moodle evangelist
Ebony Rhiney-James (@EbonyRJ) - Digital Marketing Manager at Warner Music Group
Federico Grosso (@federicogrosso)
Gerd Leonhard (@gleonhard) - Media Futurist, Author, Blogger
Heather Gorringe (@wiggled) - Founder, Wiggly Wigglers
James Poulter (@jamespoulter) - Digital Strategist for Ogilvy PR
Jeff Pulver (@jeffpulver), twitter investor, creator of #140conf
Jeffrey Hayzlett (@JeffreyHayzlett) - CMO, Kodak
Jonathan Almond (@jonalmond)
Josie Fraser (@josiefraser) - Social & Educational Technologist
Kathleen Hessert (@kathleenhessert) - CEO, Sports Media Challenge
Kyra Gaunt, Ph.D. (@kyraocity) - Associate Professor of Music and Anthropology, Baruch College-CUNY, writer, blogger
Lauri Stevens (@lawscomm)
Manny Norte (@mannynorte) - Kiss FM
Marsha Collier (@MarshaCollier) - Author, Ebay for Dummies; Radio Host
Maz Nadjm (@Mazi) - Responsible for social networking at Sky Television, sky.com
Nick Halstead (@nickhalstead) - CEO, TweetMeme
Nick Keane (@nickkeane)
Pamela O'Hara (@pmohara) - Co-founder, Batch Blue
Peter Gregson (@petergregson) - Cellist and Co-founder of the Production Company Coffeeloop
Ray Paul (@raypaulbbc) - Executive Producer for Weekend Programs at BBC Radio 1
Roberto Bonanzinga (@Bonanzinga) - Balderton Capital
Saul Klein (@cape) - Index Ventures
Sean Seton-Rogers (@setonrog) - PROfounders Capital
Sherry J. Bitting (@SJBRules) - Co-founder and Marketing Director, Parlour Magazine
Shirley Williams (@shirleyearley)
Stephen Fry (@stephenfry)
Steve Saul (@stephensaul) - Social media/blogger for Simon Cowell's X-Factor
Sue Black (@Dr_Black)
Tal Givoly (@givoly) - Chief Scientist, Amdocs
Tim Bradshaw (@tim) - Digital media correspondent, Financial Times
Vikki Chowney (@vikkichowney) - Editor of Reputation Online, Centau Media

The take aways from this event will provide the attending delegates knowledge, perspectives and insights to the next wave of effects twitter and the real-tme internet will have on business.

As Sun Startup Essentials is a friend of Jeffs we have a lovely discount for you, save 40% on a Delegate Ticket up until 15 November or until tickets last. 

Click here to register:

Get the tickets quickly as this will be a sell out shortly.

Monday Nov 02, 2009


...The CRASH you haven't seen yet...

This time we go behind the scenes of the worst financial calamity that flooded our TV screens last Christmas...


What lessons have we learned? 

What do you do when your whole world has SUDDENLY collapsed, the rug has been pulled out from under you, the regulators are circling and the media spotlight is focused on you?

We are doing business in unpredictable times - impacted by the collapse of the financial systems.  And experts are predicting another down surge...

How do you lead your team, your employees, shareholders and family who are all looking to you for inspiration?

As we get closer to the 1st anniversary of one of the darkest winters the finance markets had ever seen, we bring to you our next breakfast...[Read More]

Wednesday Oct 28, 2009

Scary. Nerve-wracking. Exciting. Game changing. There are several ways to describe what it's like to pitch to a venture capitalist (VC) or angel investor, but boring typically isn't one of them. Considering the possibilities that go along with an large influx of cash, the experience of pitching a VC is both invigorating and anxiety-ridden at the same time. Here are six ways to make the job a little easier.[Read More]

Tuesday Oct 20, 2009

[insert header]
STARTUP ESSENTIALS sun.com/startups - Marketing - SSE Startup Masterclass
Thursday 15th October Time 6pm til 20:30

Brand strategy is one of the most fraught areas of marketing, though also one of the most important. As a Startup it's often the element that gets left behind and not really identified. But how can you tell an investor what business you are in, if you don't really know yourself? It's a vital step in creating the company identity.

The key point is you can’t have a strategy without a clear objective. Restating a goal is not strategy, execution is not strategy, and tactics are not strategy. This masterclass will demonstrate why a strategic approach to brand management can play a crucial role in defining a strong, winning identity for your company.

What does this mean ?

When you're talking to investors, you'll be able to clearly articulate who your market is, describe how talking and listening to your customers will better equip you to target your audience and take your message out, in these tough economic times.
Register Now
Why should I attend this masterclass?
Because you will learn to define:
what business are we REALLY in?
in that context, what's our positioning?
who are our key stakeholders? Which are most important at this stage?
can we crisply define and communicate the compelling value we offer?
what are our core and secondary value propositions?
having established all the above, are we able - in plain language and briefly - to communicate our differentiated and powerful branding to clients, partners, media and investors?
Register Now
Hear from Michael Bayler, a senior consultant and published author, specialising in consumer-led marketing and innovation. Mike has a wealth of experience speaking on current issues such as post-Internet brand strategy, consumer culture, digital marketing, and branded entertainment. Having advised some of the world’s leading brands, media companies and international stars, including Nokia, Diageo, Telefonica, Bacardi Global Brands, Sky, BT, Sony BMG, Sony ATV, Ogilvy & Mather, Robbie Williams, Dido and Simon Cowell, Mike know's his stuff!

[insert footer]

Saturday Oct 17, 2009

Tuesday November 10th 6.00 PM till late

Sun CBC London

Tickets are free and are available here:



Tuesday 10th November at Sun Microsystems’ Customer Briefing Centre in London. 6pm for pizza and beer kindly provided by Sun Microsystems Startup Essentials team. The event will be developer and startup-centric with the content best suited to people who are already developing applications on top of Twitter or who intend to start building a Twitter application in the near future. At 9pm we head down to the pub conveniently located directly underneath the briefing centre.

Nest Building

    * What next for devnest? What we can do in between meetings, to foster community, to lobby for governance, and to build great products and services (Angus Fox, Multizone Limited, @nuxnix)

140 second demo/presentation

Show and tell, 140 seconds countdown. Dont go over!

    *
    * @ollieparsley - Hootmonitor
    * @benoitx - Spotify.Chart.info
    * @rem - Snapbird

      Sign up on the night or DM @nuxnix to secure your slot

A special Guest industry luminary in person or via hi tech real time high definition conferencing

    * We could tell you who, but we’d be lying..

Friday Oct 16, 2009

Hatchery opens its doors to a fast paced New York style pitch event.

Hatchery style honesty. In ways others may be too polite to share. It will be what you need to hear about your startup covering marketing, finance, technology, business, presentation.....

This has been the Hatchery Dry Run process initiated to all Hatchery companies chosen for the main event. We are opening to everyone.

Review committee:
David Blumenstein - Managing Partner, Hatchery
Jay Levy - Principal, Zelkova Ventures
Bill Reinisch - XIV River Consulting
Scott Gingold - CEO, Power Feedback

What's the point?
1. A chance to pitch at the main event
2. Pitching practice
3. Honest feedback about your company

SIGN UP HERE

Join us in celebrating the launch of Enternships.com during Global Entrepreneurship Week in style with the company of 900 entrepreneurs / SME's / investors / advisors / press / entrepreneurial students and graduates for a night of mingling with mojitos, speed networking, live entertainment (magicians, a cuban band, cocktail mixology lessons, Salsa lessons, Top DJs + more...) all until the early hours of the morning. You'll even leave with your very own Enternships goody bag!

The Sun Startup Essentials team and supporters will be running mini masterclasses on marketing, sales channels and brand strategy throughout the day, not as exciting as magicians but will help your business grow.


It's taking place from 7pm (until 2am) on Tuesday 17th November  at Floridita, 100 Wardour Street, London W1F 0TN. Tickets are normally £20 (those magicians don't grow on trees, you know) but for the first 100 Sun Startup Essential members its FREE, yes I said FREE indeed.

If you would like to go then sign up here for a ticket - http://enternships.eventbrite.com/ , if you are a SSE member you will get your FREE code in the newsletter next week so wait till then and the whole Startup Essentials team will be there to greet you and say hi.

VIP Invitation to the exclusive Insider Secrets breakfast with Greg Dyke


We are pleased to be a host to an unusual breakfast session and I am delighted to invite you to it.

The breakfast setting is going to be interactive, challenging, stimulating and driven by the audience.

on

Date:             Thursday, 22nd October 2009
Time:             8 am to 10 am
At:                 Sun Customer briefing Centre

To get tickets at SSE Member rate please go here now  - SSE MEMBERS ONLY PRICING

There's no room here to list in detail what Greg did that prompted literally thousands of BBC people to take to the streets in protest when he had to resign from the BBC, causing "men, women and even journalists to cry" and flooding his inbox with 6,000 emails from BBC people, most of which said how upset they were that he was going.

Greg was Director General of the BBC and is now the Chairman of the British Film Institute, Chairman of Brentford football club and also Chancellor of York University.  He also was one of the original architects of the Premier League in his days with LWT.  He has changed the face of British Television and British football whilst introducing a new no-nonsense direct style of inspirational leadership.

In his typical direct no-nonsense, impatient style Greg will take on the challenges from the audience and share his nuggets of insights. 

These are the 5 areas he will span:

1.             The "Berlin Wall" moment for Democracy - His unique perspective on Public service reform and transformation of Democracy is that we are heading to a "Berlin Wall" moment that will change the course of politics
2.             Leadership in a crisis - is the outlook less bleak?  he has his own brand of leadership advice for entrepreneurs, corporate and public service leaders as they prepare to come out of the current crisis.
3.             Learning from shambles - the ITV mess provides a number of fabulous lessons for the choice of Board, the relationship between CEO and Chairman
4.             GAME changing innovations: Greg created BBC Freeview that changed British television and 20 years ago created the Premier League which has transformed the face of British football. 
5.             What next for the British Film Industry -  how can new technologies like the internet be monetised to the advantage of the film industry and not just the pirates.

It is an unusual opportunity as Greg does not do sessions like these very often.  He does get called to do his set speeches but speaking directly from what he is passionate about and responding interactively to the challenging and confronting questions in public will be the juicy part of this breakfast. So definitely, keep your questions ready.

There are only a few spots still available as we like to maintain the intimate interactive style of these breakfasts. 

We look forward to seeing you there.


Sun's Startup Essentials team was hosting a Chillout lounge  at the Future of Web Apps
London, where 750 attendees from across the globe came to hear the  founders of digg and winelibrary
inform people on how to build a multi million startup and make sure it is marketed well.

Amongst all this information digest, the SSE team were talking, informing and hosting our own talks
to the attendees Matt Hosanee gave a talk alongside James Proud form Giglocator on scaling your
startup on a bootstrapped financial model, and myself Stewart Towsend gave a talk on SSE in general
and how we have helped tweetmeme grow from a 2 person company to over 10 employees and 85% growth
month on month.

For a flavour of the event, check out to see how busy the Sun area got go HERE

And if you want to know what people had to say about it go HERE



This blog copyright 2009 by Sun Microsystems