Face the Spectrum
The Sun Startup Essentials (SSE) program continues to expand into
strategic geographies where we see a growing demand for web
infrastructure. As Jonathan mentioned, the program offers discounted hardware, access to
software downloads, hosting options, and email support.
SSE is one initiative that caters to the large volume of potential
customers who haven't purchased product or services from Sun; or aren't
aware of Sun's broad portfolio of products, technology, and programs for
web infrastructure. SSE streamlines the process of doing business with
Sun - it allows qualified businesses to purchase directly through the
web without personal contact from Sun or its partner sales force.
This scalable SSE initiative, along with other initiatives such as
Sun's sponsorship at various tech conferences such as CommunityNext, Mashup Camp and University, O'Reilly (Web 2.0 Summit, Web 2.0 Expo in Berlin and Tokyo,
RailsConf, OSCon, ETech), StartupCamp, CommunityOne, etc., Sun's commitment to developers, and Sun's reconfirmed commitment to
the Campus Ambassador program address one end of the market spectrum for
web infrastructure. These strategic initiatives provide the knowledge
and foundation for successful development and implementation of web
applications. This long tail of opportunities represents a huge
pipeline of demand for scalable web infrastructure as well as a variety
of options for anyone with a great idea to exploit modern computing.
As startups grow and succeed, their demand for reliable and secure web
infrastructure becomes more important. Today's successful Web 2.0
services are likely running on X64 and Linux with an open source web
stack. Sun addresses this market segment with a broad X64 product line
with support for Linux - products based on both AMD and Intel in both
rack and blade form factors. Some modern Web 2.0 companies have been
purchasing Sun's X64 products to augment their Redhat Linux infrastructure.
Some have deployed their initial implementation on Solaris and CMT
systems and have been very successful. CMT systems also support Ubuntu and Gentoo Linux. This segment continues to
benefit from the advances in Solaris, X64, and CMT roadmaps.
The other end of the market spectrum for web infrastructure consists of
2 distinct groups: (1) Enterprises that provide online financial, retail,
media, and entertainment services; and large internet/web service
providers and (2) Solutions based on Solaris 10 and CMT systems provide the most
value to this segment because of the massive scale of their
infrastructure. The performance, security, and observability features
in Solaris coupled with the performance and scalability of CMT systems
are the ideal combination for creating a competitive advantage in a
scalable web infrastructure operation.
So, face the Spectrum. If Developers, Campuses, Startups are on the Red end of the spectrum and established enterprises are on the violet end of the spectrum - Where do you fit?
Are the options discussed here relevant and valuable to your web development and buildout?
Posted at 01:35AM Aug 15, 2007 by Stephen Staso in General | Comments[0]