You've probably noticed the stylish "Sun curve"
in our new
share campaign. I was in some of the internal
focus groups that bantered about Sun's identity,
mission and vision.
Along the way, I sent a note to Ingrid VanDenHoogen,
our VP of Brands and Stuff, including a profile
shot that showed me in, well, a less than
complimentary posture. I took creative license to claim
inspiration, if not motivation and perspiration,
for the S-curve. With all due respect to
David St. Hubbins, there
is a fine line between corporate and
corpulent.
I'm waiting for Ingrid to up the ante by suggesting I appear on a Dove billboard.