Since my first event, I've been thinking about how to further build my OSUM group, and how
other student groups within my department, such as the Computer Society (CompSoc), might
help with this challenge. In truth, CompSoc at my Uni has been more than helpful. Our collaboration has boosted numbers
and extended the reach of the OSUM beyond what could have been realistically envisaged at the start of term.
So how did this constructive synergy forge, what form does it take, and what benefits can similar ventures impart to ambassadors and their communities? The long and the short of this particular tale is as follows.
CompSoc at my university runs single-interest groups often geared to
web development or robotics projects. So I got CompSoc's committee to
formally approve my OSUM as one such group. The agreement between our groups runs thus. On their side, CompSoc gets the kudos of being associated with a company as prestigious as Sun and having
regular events added to its calendar. It resultantly receives a boost to its membership and increased attendance at its own events. I also promote their events at mine, and they promote mine at theirs. And all this at no cost to them: event overheads are paid for by Sun, and any time cost associated with maintaining websites and the mailing list is mitigated by the Campus Ambassador, whose responsibility that remains!
In exchange for this, my OSUM takes advantage of the support infrastructure offered by CompSoc to evangelise. In a nutshell, I get practical help
in the organisation of events and am able to utilise their mailing lists to communicate my message. So, rather than one person eeking out a forlorn existence in the corner of his department, the ambassador's effort is galvanised, critiqued, and driven forward by the invaluable contributions of the CompSoc committee. What's more, the cost savings enjoyed by CompSoc makes the free space the ambassador needs to direct the OSUM.
Let me take the long view for a moment. The task of building a community on campus is one fraught with difficulties - progress can evaporate as quickly as it is made. A group functioning well one year can find it difficult to get itself off the ground the next. So the biting question is what makes a community endure? How can progress be sustained over a period of years, given that ambassadors will leave and others will fill their place?
Here I think we can and must learn from analogues to community building that exist in other spheres. I can point to the challenges involved in building a regular Friday night youth club, for instance. A team of youth workers parachuted into an area for two weeks may well generate a vibrant youth community. But experience shows that after they leave, such communities often dissipate, normally because the area lacked the infrastructure or interest to sustain such activities long-term. In contrast, surely part of the reason youth clubs in the UK (e.g. The Boy's Brigade) often survived across generations is that, apart from the hard work and dedication of their leaders, they were linked to something stable within an existing local community, whether that was a school, church, or community centre.
The lesson to learn from this is that establishing links - or better put, good relationships - with fixed points in the departmental community can only benefit the long-term health of our OSUM clubs. These 'fixed points' can be student or staff groups, research seminars for PhD students, CompSoc, and the rest - and these will likely morph over the years, too. To draw on my particular example, I've linked the OSUM
with CompSoc, a recognised fixed-point in most UK CompSci departments
(despite poor attendance in some!).
In conclusion, I am keen to admit that what I have described is only part of a coherent response to the question of how to build lasting OSUM communities. Indeed, one must also identify the core values around which OSUM communities should form and persist, as well as grasp the mechanisms by which such values keep a community together. So there remains work to do - and much reading to be done! :)
However, what we can say is that, when effectively executed, this part of the strategy works to secure Sun's continuing presence in the student sphere. That is, by tying our OSUMs to these fixed points we formalise or consolidate awareness of Sun within the department. In and with that, the formal nature of the sort of agreement described above should allow future ambassadors - theoretically at least! - to benefit from the support infrastructure
offfered by CompSoc. Hopefully, they won't have to start from square
one precisely because key relationships are already identified and in place.