Tuesday December 12, 2006 Vijay Tatkar's Blog
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Tuesday December 12, 2006
Recommended reading: Mistakes made on the road to Innovation
I would recommend this article in a recent BusinessWeek (Nov 27, 2006
Edition)
Mistakes Made On The Road To
Innovation
Its a wonderful read. It covers Kodak's attempt to transform itself
from an old-line
film and print in its DNA kind of company to a digital media powerhouse. It thought
it could do so by relying on the one tradition it was extremely proud
of, in its 120 year history: that technology
innovation can reinvent the company and the marketplace. As it is now discovering, the
tougher challenge lies in switching business models, which are far more
complex and messy.
Its not clear that Kodak will be able to make the transformation; the
jury is still out and it still teeters
on the precipice.
The article ends with some sagely advice: All innovation is
hard. Reinventing your entire business is the hardest innovation
of all.
Posted by tatkar
( Dec 12 2006, 02:09:03 PM PST )
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