Sometimes an inflight magazine actually has something of real interest to me, but I don't want to take the paper copy with me. I just want the one article. On a recent United Airlines flight, I came across this The Business of Blogging by Ethan G. Salwen. I've written about what I like to blog about and how to drive up hits (simple - write articles), but I was struck by two of Ethan's rules:

1. Write 2 - 3 times a week.
2. Provide 3 external links.

The first really restates my write articles rule.

The second deals with how external search engines will rank your blog. If you are linking out, your entry is taken to be more interesting.