Wednesday Aug 20, 2008

According to Darren Rowse, blogger extraordinaire,"A sticky website is one where a first time reader arrives and finds it difficult to leave."

As someone who has dabbled in blogging and is trying to figure out how to create a synergistic online community, I found Darren's post fascinating.

Darren Rowse's 21 Ways to Make Your blog or Website Sticky:

  1. Make your invitations to subscribe to your blog prominent
  2. Educate readers about your subscription methods
  3. Good blog design
  4. On site branding
  5. Make your blog personal
  6. When you get a rush of traffic on one particular post...act
  7. Get interactive
  8. Add a 'subscribe to comments' feature to your blog
  9. Respond to comments
  10. Offer alternative ways to subscribe
  11. Promote social media connecting points
  12. Highlight your best content
  13. Create momentum with your content
  14. Consider removing dates on old posts
  15. Give incentive to subscribe
  16. Keep posting frequency up
  17. Create an engaging about page
  18. Add a community area or forum
  19. Social proof
  20. Target readers with specific messages
  21. Sticky content
(See Darren's post for more info.)

I'm particularly interested in people's experience with creating incentive to subscribe.

Can you share successes that you have had with luring people to subscribe?