Yesterday I joined other Vancouver shoppers in the boxing day frenzy. I didn't have anything particular in mind for this year so I decided to just be a good boyfriend and accompanying my girlfirend for her shopping. Since I didn't have to compete with others hunting for bargains I spotted a few interesting patterns in couple shopping.
The navigation
If it's couples shopping, it's usually the ladies who take the lead and guys follow.
The order
I got to the mall in late afternoon and found that most of the guys already got their goods (from the bags and things inside) while the ladies still continued hunting. May be it's because the things we'd like to buy or it's the way we buy things are different or a little bit of both that I don't know.
Browsing
I for one, have the habit of checking out the store online catalog before going to the store. So before I go to the mall, I'd know the price and the specs of what I want (yes, I do this for my clothing too, not just tech toys). I believe that most guys share this same habit as I.
From what I see, the ladies tend get the information from window shopping and physically get their hands on the items. As a result, it's always big fitting room line ups for ladies at clothing stores. The only line up there is at BestBuy or FutureShop are only at the cashier; dominated by men.
Scavenging strategy
Well, from my observation, since the guys already know what they want before they hit the store, the strategy is like get there, find the items, and get out. As for the ladies, no strategy is necessary. This image should illustrate what I mean
