The
FCC data tells us that in the US, between 1994 and 2004, the price of an international voice minute (on average) went from $.91 to $.14, while the combined number of international minutes billed by US carriers went from 13B to nearly 63B. In economics, price elasticity is the notion that inclination to buy varies in proportion to price. Price goes down, volume goes up, voice minutes are elastic. Traditional carriers are facing a tough battle: the combined US revenue for international voice went from $12.5B to $8.5B over the last 10 years while VoIP revenue
passed the $1B mark in 2005.
Packet8 and
Vonage have announced their free international calls to parts of Europe, Asia, and South America. All VoIP providers have to pay for terminating the calls, but they are making the bet that the recurring fees will cover these costs, including customer acquisition costs. It's analogous to what the bells did for local calls, to what wireless carriers do with free handsets and minutes, and
Sun with Java. More disruption.
Ebay
is announcing free SkypeOut calling, I wouldn't be surprized if Yahoo and Google would follow suit quickly. The price of minutes to customers is really $0 because these companies can sell advertisements or added-value services on top of their voice services to cover the fixed costs and eventually make a profit. This is not only for the .com giants; Virgin Mobile
announced free airtime in exchange for viewing advertising from top brands like Pepsi or Xbox. This could constitute a solid effective brand reinforcement strategy for advertisers faced with media consumption fragmentation (100s of TV channels or publications). But advertisement is not the only way to maintain or increase ARPU in the face of declining traditional voice revenue.
The fundamental transformation that is taking place in this industry is the shift of focus in the communication value chain: voice is no more the center and valuable element of the exchange. It's not about the airtime of the
car calling the car dealer, it's the increased vehicle safety. It's not about
Amazon offering free voice, it's about more shoppers' eyeballs. Anyone who's read the "
Innovator Dilemma" from Clayton Christensen, understands how new technologies can rapidly chang ;business rules. Underestimating new threats or giving up markets because there seems to be less value has caused many companies to disappear. The telecommunications industry could be soon rich in examples for a volume 2 of Christensen's book, but
carriers taking the offensive could be featured in a second "
Innovator's Solution".
A two pronged-strategy:
- Lower the price of voice to compete with new entrants. Keep the cost of delivery voice services down by reducing power, increasing performance, reducing footprint in data center and increasing productivity with automated provisioning.
- Deploy added value services that provide a seamless experience across various devices and networks and provide access to content users (think youtube, myspace). Partner with advertisers and brands that will rely on your coverage and relationship with customers to increase advertisement efficiency, and eventually ARPU.
On August 8, 2005, the
Energy Policy Act of 2005 was signed by the President of the United States. This Act changed the dates of
Daylight Saving Time
(DST) in the U.S. Beginning in 2007, DST will begin on the second
Sunday of March and end the first Sunday of November. Congress retains
the right to revert the Daylight Saving Time after a study of the
Department of Energy is complete. Canada is likely to follow the change
as well. In Australia, last April, the end date was postponed by one
week because of the Commonwealth Games (got their priorities right down
there). I haven't found any other upcoming changes like this elsewhere (
complete list of worldwide DSTs).
At first, this change seems to have all the ingredients of a Y2K Bug re-run and its expensive
consequences.
The main difference, in the DST case, is that the majority of
applications relies on the operating system to provide the exact time
instead of hard-coding it in the case of dates (YY format).

;
After the signature of the new act, Sun made available a Solaris
patch
to address the new change of date. Like any other patch installation,
this would require regression tests, but based on our previous
experience, this date change can happen very smoothly as long as it is
planned properly. Since Solaris is the de-facto carrier-grade operating
system, our support teams are ready to assist our telco customers for
this critical transition. I've created an
alias to help answer questions regarding the DST change in the telecommunications industry.