In a physical store, the attractiveness of the shelf display masks what is usually a highly complex set of processes by which the products arrive on the shelves. How optimized these processes are can make or break a store.

Peeking into the backend Warehouse of the Java Store, Bernard Traversant walks you through the process by which Java and JavaFX developers can submit their apps. From attaching all sorts of descriptive information about the application that the store will need (like export licenses, platform version) or that the shelf display will need (description of the application, icons, and, ultimately, the price you set) to the requirement of packaging the application as a single JAR (which NetBeans 6.7.1 handily meets) its all covered here.
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