shut it you blart. look, if I say you ave to change your business processes then you aint got a leg to stand on right? I mean, it stands to reason dunnit? you got a lahvly set of content there - oi, dave, ain't that a lahvly set of content? look ere, look. its got tabs and everything, real class, not like that muck you get over at those cowboys down the east end. anyway, here's the thing. I've got a proposition for you which I reckon you might take a fancy to. I just had an associate of mine drop round for a little chat, and we got talking in the back of the jag, see? it only turns out he's got a bleedin globalization strategy for our web venues that massively reduces complexity in our publishing processes, enables content reuse and promotes a consistent, coherent voice to our customers, while providing a feature-rich user experience supporting local business priorities and an extensible content model that integrates localization workflow and plug-in web services on a centralized, internationalized, common web platform, dunnit?

so here's the deal, my son. as I'm feeling generous and I've ad enough trouble with little narks like you today, I'm gonna let you in on a little bit of business. call it a mark of my gratitude for the loyalty you've shown to me over the years. I mean, you're like a brother to me. except of course you ain't, but you know, you're like family, right? and what do families do? that's right, my son, they share things. you share your takings and I share you a slap from ron here, but today it's different, cos today, I'm sharing with you a chance to put all that behind you. what I've got for you today my son is only a bleedin global content model, innit? eh? geddit? a global content model. you know what that means, right? ere, ron, I don't think he's understanding me right. I ain't seeing any gratitude. do I ave to spell it out for you? look, its a bleedin centralized content authoring and production environment with subscription, global tree merge, and all that nice stuff, based on a write centrally, view locally publishing model that supports the research and buy cycle in local language for a local market where we do 60% of that kind of stuff, whatever that is. it even lets you carry on authoring all those things you do youself and then sticks everything together in some kind sepository or something so it all looks like it's supposed to be and not like its just fallen of the back of a virtual lorry and you've got some slave labour at 10 quid an hour to patch it up like a kipper. tell im dave,

look, this offer don't last right? as soon as we're out that door we're off down whitehall to see a man about a bit of trouble with opening sauces or something, and then the offer's closed. all I want you to do, my son, is just make a small change to your business process. that's all. just a small change. all you have to do is stop making stuff that only works in one place and start making stuff that works in any place. then we'll throw in the globalization bits and we'll be laughin. that's gotta be the best deal you've ad all day, right? tell him ron. make him understand the value of localization-readiness in content creation, but don't make a mess, mind. I've already got blood on me Armani from that trip down camberley.

© Tim Caynes. This work is licensed under a Creative Commons License

Disclaimer: I work for Sun Microsystems, but this is nothing to do with them and it's all my fault, even though I might sometimes mention Solaris or something.