
Thursday November 08, 2007
Thanksgiving a Little Early
Ahhh. A clean page in front of me. That's a bit how I'm
feeling right now - still caught up in the afterglow of time off but
really enjoying being back at work.
Part of it is just beaming with pride over how much got down - and how
beautifully it was done - during my absence. My team? They
rock! It's just that simple. They got through earnings,
crisis communication on wildfires, a major presentation at a professional conference, a high visibility communication
opportunity with Jonathan, planning of offsites and leadership
meetings, and sensitive internal issues not for discussion here, all on
top of the usual day-to-day stuff. Which is nothing to sneeze
at... Good thing I come with a, well, shall we say healthy ego,
or I might be looking over my shoulder, wondering if I was still needed!
Thanksgiving is two weeks away, so you'll pardon me for getting a
jump on what I'm grateful for today - and that is this team of
professionals who work so hard on behalf of Sun. And do it with
grace and a great sense of humor. Many, many thanks to each and
everyone of you on my extended staff. You do us proud!
Posted by terrymckenzie
( Nov 08 2007, 12:24:54 PM PST )
Permalink

Monday October 08, 2007
A Thousand Conversations
So I suppose this is a bad thing for Sun's head of employee
communications to admit, but...
I hate company values communication campaigns. Too often, the campaigns feel
contrived, celebrated with great chest beating, shouting how fabulous
we are. The content can be trite - I mean really, does any
company have values that don't celebrate truth and justice? (see Divas,
Liars and Thieves if you want to hear me continue the rant.) Ugly
t-shirts, refrigerator magnets and paperweights engraved with "Our
Company Values" complete the travesty. Yuck.
And yet, I'm here to talk about Sun's values. Without
balloons. Without Lucite pyramids. Without smugness. Because I
believe we're doing this in the right way - articulating values that
reflect who we are and who we want to be, and then tying the whole
thing to performance management.
When Jonathan did his direct report reviews in August and September, he
framed the conversations around the values that are near and dear to
the core of this company. And when he and his top management team
reviewed high potentials and talked about succession planning, the
dialogue centered as much on people's character, as exemplified in the
values, as in their accomplishments.
That's putting your money where your mouth is. And it exemplified
integrity, which happens to be one of our five values:
o Courage
o Integrity
o Innovation
o Collaboration
o Pace
By the way, Sun's reputation for courage, integrity and innovation
brought me to this company almost five years ago. At that
time, collaboration was in scant evidence and pace a joke. Since
then, in my opinion, we've come a long way on collaboration, breaking
down silos, truly putting all the wood behind one arrow. Pace?
Well, we're not going to win any land speed records just yet but
there's recognition that we must do better in that area. And as
we all know, what is measured is what is done. So putting the
spotlight on pace can only help us.
Rather than bringing in the elephants and dancing girls to celebrate
our values, let's do something a tad more meaningful. Let's talk
about them. Talk to your co-workers, talk to your employees, talk
to your managers about them. We're all going to assessed on how
we lived them this year - they are that important. Let a thousand
conversations begin, and let those spur another thousand, and another
thousand, and then perhaps another thousand. Let's get clear on what these values mean to us as an organization, what they mean in our workgroups, and as leaders and employees in the company. In the end, how we hold ourselves and others accountable for living these values is what will make a difference.
For more on our values, you can listen to Bill MacGowan, our chief human resources officer, talk about them
here.
Posted by terrymckenzie
( Oct 08 2007, 08:48:33 AM PDT )
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Friday August 24, 2007
A Ticker Tape Parade of Opinions
It was a stroke
of genius. It was an act of idiocy. It was
much ado about nothing. It was hugely significant.
As I sit here
and drink my morning cup of coffee, I think back to the
roar of keyboards that took over the airways yesterday when we
announced that Sun's ticker symbol would change from SUNW to
JAVA. And what a clatter arose as so many passionate people
vented their feelings about this move.
Not a letter
went in the mail. Hardly a telephone rang.
There were no masses of people gathered in the courtyard, loudly
debating. And yet thousands made their voices known.
Jonathan's blog had
24,105 hits by 6 pm last night, with 146 readers
taking the time to comment on this move - overwhelmingly negative
comments, by the way. Meanwhile, the bloggers' alias at Sun
was abuzz with the news. Someone sent an email to the alias
titled, "New Inanity," and the Sun internal bloggers' alias came alive
with comments. The external chat rooms were alive, too, with
developers, customers, employees weighing in on the discussion.
The announcement
struck a nerve. For many, Java is more than a language - it's a
cause. And you don't mess with causes lightheartedly. For
employees, still feeling confused over the combination of a great year
and the announcement of more layoffs, it was a puzzlement. Why
spend money on changing a stock ticker when some people are losing
their jobs?
On the other
hand, there were those who thought the move was brilliant. We got
a huge amount of press, people were talking about us all day. My
colleague Al Riske, author of our well-known series Contrarian Minds
and a blogger himself, asked the question, "Was
it P.T. Barnum who said there's no such thing as bad publicity?"
And aside from the publicity, there are number of people who think the
move was right - take advantage of our assets and build awareness of
our brand.
Jonathan's
ears were surely burning all day as he was damned for being, in the
words of one pundit, "a marketing weinie" and praised, in the words of
another: "Dude. Wonderful. I love the energy you are bringing to
Sun. This move is geeky and bold. Way cool. Keep it up."
By the time this
exhausting day of highs and lows - and then some more lows - ended, I
realized that I haven't felt so optimistic about the future of
communication in
months. Talk about freedom of speech. And engaging your community
in a conversation.
One of our values at Sun is "courage." Whatever you think about
the ticker symbol change, you have to agree that it takes tremendous
courage to open yourself up to the world and let the conversation swirl
loudly and passionately. There are some companies who would have
shut down the comments page on their CEO's blog to hide the negative
reaction. To Sun's credit, we did not. Personally? I
went from the old Web 1.0 reaction of "Damage control!" to
realizing that none was necessary. That today's world of e-communities,
networking and connections were doing just fine without any "help" from
a corporate communicator.
Was changing our
ticker symbol a bad move? Was it a good
move? Or was it indeed a tempest in a teacup, or rather, a java
cup... Time will tell. But the lessons of social networking - and
the courage it requires - will
stick with me for a long time.
Social
networking: toy or business tool? I think today we
received the definitive answer.
Posted by terrymckenzie
( Aug 24 2007, 08:03:00 AM PDT )
Permalink

Wednesday August 08, 2007
Keeping the Social in Social Networking
Sunday night, my son and two of his friends joined us for dinner.
Over barbecued chicken and corn-on-the-cob, we swapped stories about
jobs we'd held, places we'd been, meals we'd eaten. But the most
interesting part of the evening - at least for me - was the
conversation we had on communication and the role that social media
plays for these twenty-somethings.
Their take, in a nutshell:
- Text messaging: Air
and water (btw, dinner was eaten to the background music of cell phones
beeping, singing or tooting alerts of new messages coming in).
How you know where to meet your friends, where the best band is playing
tonight, what time to pick up a friend to go out.
- MySpace: The
ultimate site with the best functionality and the most friends
- FaceBook: Used
mostly because photo-sharing was better, but features such as "poke"
were met with rolled eyes and groans: "What kind of loser 'pokes'
someone? If you have something to say, be sociable and text
message!"
- Instant messaging:
IF you have a pc and IF you happen to be using it, a good way to
multitask conversations with a variety of friends
- Will you be my friend?:
Friend lists also elicited groans. Why do people you haven't
heard from in years now want to be your "friend?" Is it a contest
to see who has the longest list?
- Twitter: Huh?
- E-mail: E-what?
- Second Life: A
dangerous addiction. The heroin of the electronic community - once
you get started, you may find hours of your life gone. But very
interesting, and the idea that one can make a living in a virtual world
quite fascinating
When I explained that part of my job at Sun is to build communities and
that meant helping non-networkers learn some of these tools, I was met
with expressions of disbelief and astonishment. Why, they asked
me, would Sun care? All this stuff is just their way of keeping
in touch with each other...what does that have to do with business?
Such an excellent question. My dinner guests see social
networking as...social. A way to communicate, keep in touch, know
what's going on. That's its power.
And that's my takeaway from Sunday night. Relationships drive our
business. And healthy relationships are built on common
knowledge, trust, respect and a large degree of likability. These
tools can help us find common ground with each other, learn about each
other, and as a result, possibly quicken relationship building and
trust development.
Over 3,000 Sunnies now use Facebook. For the most part, we use it
because it's a fun way to exchange information, share photos, learn
about each other's interests. There's not a big business side to
it. But that's OK. Because it's keeping the social in
social networking.
We have a lot to learn about this world, but let's not forget what we
already know - that we want to work with people we respect and
like. Getting to know someone is a big part of that
process. How social media can help us expand our relationships
and expand our worlds - and how to keep the joy of
interpersonal, inperson relationships sacred - are the really big
issues we'll need to tackle in the months and years ahead.
Posted by terrymckenzie
( Aug 08 2007, 09:11:01 AM PDT )
Permalink

Monday August 06, 2007
Yo Yo Weight and Our Stock
They both depress me. The right number makes me ridiculously
happy; the wrong depresses me beyond reason. Yes, i know this is
not rational. Yes, I know our stock is up 40 percent over last
year. And yes, I'm thankful my weight is not up 40 percent over last
year. But still...
Having missed the boom years, I can't really relate to being a
multimillionaire, at least on paper. But I can definitely relate
to losing money, on paper and in our family bank account - after all,
we weren't exactly financial wizards who managed to avoid the dot.com
crash. Today, it's not so much about losing money (I joined Sun
recently enough that I'm in the fortunate position of not having
options underwater), it's more about making money. And watching
our stock drop after our outstanding FY07 is really, really annoying.
But that's just money. Let's talk about something that strikes
even harder - fitting into my jeans. Arghh. The scale
goes up, the scale goes down. The jeans fit, the jeans don't
fit. Was it the cookie I ate? The glass of very good wine I
couldn't resist? It's nature's cruel little joke that as the years go
by, the body gets worse. For women, weight clings to us like
white on rice, hairs sprout from our chins while thinning on our heads,
the wrinkles... OK, I'll stop now. My male readers are
probably gagging and my younger female readers are thinking, "Oh,
please, don't let that happen to me."
So here's the scoop. There are some things we cannot
control. There are some things we can. The aging process and the
market can't be controlled. What we eat and how we conduct our
business can. If our stock goes up another 40 percent this next
fiscal year, no one - including yours truly - will be
complaining. As for my jeans? Alas, an expanding market,
complicated by inflation and very good dry martinis...
Posted by terrymckenzie
( Aug 06 2007, 09:00:00 AM PDT )
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Tuesday July 31, 2007
Tough Love
We held our leadership conference last
week - something like 185 vice
presidents from around the world came together to kick off our new
fiscal year and get aligned behind our FY08 priorities. We did
something a little different this year - we asked customers, a former
Sun employee, a placement counselor for a major university, a
frustrated would-be customer, and even a Silicon Valley legend, to come
in and tell us their view of... us.
When you ask for honest feedback. you get it. Sometimes that's
more fun than others.
Just a few years ago, we wouldn't have asked for this perspective at a
broad forum such as our
leadership conference. Our wounds were a little too raw, our
pride too badly damaged. And frankly? We were pretty busy
focusing on staying afloat. But last week, we came together after a
year where we made remarkable progress in turning our company
around. You saw the earnings, I
hope - it was a report card that
just about anyone would be proud to take home.
In light of that, I like to think of this leadership conference as an
inoculation against complacency. Yes, we did a lot of great
things last year. But we didn't grow enough, and unless we want
to spend the rest of our careers cutting costs to maintain
profitability,
that's something we need to get right in the months ahead.
Our guests did us a great favor by coming in and being truth
tellers. Yes, we heard a lot of nice things about what we're
doing right. But more important for our future - and our ability to
grow - was hearing what we were doing wrong. Here's a short
checklist:
- Solaris is fantastic but hard to
install and hard for new admins to use. Can't we make it
more like Linux? (Answer: Yes. In fact, Project Indiana is already well underway.)
- Our online store is a pain to
use. Amazon got this right -
why can't we? (Answer: We need to, and honest - we're
working on it. We think you'll see improvements soon.)
- Pricing and order management
consume way too much time for our
customers. We need to do something about this. (Answer:
Harder to fix. We're doing a major installation of ERP which is
targeted at fixing exactly those problems. But if you've ever
done one of these installations, you know that easy it's not.)
So as we congratulate ourselves on a fantastic FY07 (did I mention how
good our year was??), we go into our next fiscal year with our eyes
wide open. As Mike Lehman will tell you, we're on a
journey. And like any journey, there are high points and low
points involved. Knowing where some of the land mines are is as
important as not drinking our own Kool-aid. Let's move forward
with courage, with persistence, and with the words of our guest
speakers top of mind. By doing so, FY08 just might be even better
than FY07, and wouldn't that be something to write home about...
Posted by terrymckenzie
( Jul 31 2007, 08:07:25 AM PDT )
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Friday June 29, 2007
Revolution
Revolutions are generally poorly funded, chaotic, messy affairs.
By definition, they are grass roots. There are moments of glory
and moments of ignominy. And the outcome is not guaranteed.
Revolution is on my mind, not only because of the July 4th holiday here
in the states but because of a very interesting meeting we hosted here
at Sun yesterday - our first Sun Social Networking Mashup. Forty folks
joined us, both in person and virtually, as we came together to talk
about how we can move the company forward, pushing the envelope further
and further. Communications, software, marketing, labs, the field
and many other groups were represented.
Is revolution an overstatement? Not at all. Our session
demonstrated many of the characteristics of an uprising - grass
roots, little funding, lots of egos (heck, mine alone took up two
seats!), lots of ideas, agreement, disagreement, debate, discussion,
and, well, some chaos. What a blast it was!
So in this brave new world, our leaders will learn that they must earn
their audiences, much as bloggers do. A title will get you a
first listen, but not necessarily a second. Messages needs to be
sharp, meaningful and relevant - the audience has moved from victim to
volunteer. Communicators don't get off unchanged either. We
will find that "managing the message" is a thing of the past. The
genie is out of the bottle, and the smart communicator needs to find
out how to facilitate the process, not fight it. And life for the
citizenry? Overwhelming, involving, self-selected.
John Dutra, our CTO for IT, pointed out that 40 people can't change the
world. But 40 people can convert another 40 people, who can
convert another 40 people, and so it goes. In fact, there are
already thousands of people at Sun who have joined the revolution - now
the question becomes how we can use the revolution to form new
communities, to collaborate with people who we might never have thought
to team with before.
Mistakes, missteps, collisions are all a part of this. How
wonderful to work for a company that embraces this messy process.
For in that way we are a state-sanctioned revolution, chartered by our
leadership to leap ahead, assume nothing and make the new world ours.
Posted by terrymckenzie
( Jun 29 2007, 03:23:55 PM PDT )
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Monday June 11, 2007
The Face of Communication
When our daughter, Carolyn, was a new baby, I used my limited craft
skills to create a little human faces mobile to hang over her
crib. Aside from the fact that my husband claimed that the faces
looked more like demons than humans and worried I was traumatizing our
firstborn, Carolyn stared and cooed at the faces endlessly. This
is hardly a testament to my craft skills - it's a fact that babies are
wired to recognize and react to human faces.
So I can't say I was terribly surprised to see the results of a recent
survey at Sun that showed 61 percent of our employees still prefer to
get information from their manager. Social networking makes it
easier for managers to reach out to employees and do much of what
employees like - provide context to the information, cast it in terms
of what matters to the manager, the employee and their group, and just
talk about it. Emoticons make it possible to humanize the
interaction, sharing feelings and being more genuine.
But there's still something about face-to-face communication that is
pretty impactful. Consider a seminar I attended last week on
social
media and communication. At the session, we saw a demo of a
virtual world that was used for company meetings. Part of it was way
cool. Virtual meeting places, personalized avatars, interfacing with
the
real world through a window to a physical conference room...great
stuff. In fact, the
person speaking to us was from Europe and joining us through his avatar
on a big screen
in the conference room.
But. I found the experience devoid of emotion and not terribly
engaging.
Why? Because I was looking at a face that didn't smile, wince, roll
eyes,
frown, blink or show any kind of reaction at all. Any expressions
that came through from body positioning (fold, unfold arms, etc.) were
consciously initiated, taking the authenticity factor away. We
saw what he wanted us to see, not who he really is. I couldn't
relate to him.
So while I find virtual worlds intriguing, I can't say I find them
engaging. And I think we'll have to do a better job on the
engagement side so that the worlds are not just an intellectual
exercise or a video game. Or I think lots of us will lose
interest in them pretty quickly.
We're pioneers together in this world. And because communication
is at the heart of our humanity, what we do in shaping this world will
in turn shape ourselves and our children - how we share, how we
relate. What an opportunity we have. And what a privilege.
Posted by terrymckenzie
( Jun 11 2007, 08:00:00 AM PDT )
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Monday June 04, 2007
When Truth Meets Perception
The sky is definitely orange. The sky is definitely purple.
I was listening to a National
Public Radio show from April in which Bill
Moyers
talked about his return to PBS. Moyers spoke about the role of
the press in reporting and interpreting information, and how that's
more difficult today than it has been in a long time. This made
me think about my own role as chief employee communications guru at
Sun, and what the role of my team is in communicating with Sun
employees.
When I first joined Sun early in 2003, I spent a fair amount of time
just reading and listening to much of the archived internal
communications we had on hand. Frankly, I was disappointed.
It felt to me like a spin machine, and after hearing again about how
splendid things were at Sun, despite a lot of evidence to the contrary,
I remember taking my headset off and groaning. Why couldn't we
just 'fess up and talk about the world as it really was in 2003 - we
had quality problems, our stock sucked, morale was in the toilet and
there was tangible fear that we would be acquired by a company whose
vision and values were very different than ours.
I've lost some of my naivety since then, and I do understand that there
are some things that it is wise not to discuss in public forums - you
don't want to yell, "Fire!", and start a stampede, for example.
But there are many others that should not be kept in the closet.
You don't solve problems by pretending everything is just ducky.
You solve problems by facing them and coming up with solutions.
And that means communicating about them. Honestly.
Fairly. Objectively.
The sky is definitely orange. The sky is definitely purple.
Who is right? How do you get to the underlying facts and how do
you present them in such a way that you treat both sides with
respect? And what is your role in pointing out that maybe, just
maybe, the sky is, in fact, blue?
We've done some pretty interesting things at Sun to open up the
environment. We've run polls on our internal home page after
quarterly earnings reports, asking employees if their confidence in Sun
was better, worse or about the same after hearing the news. The
results weren't always fun to get, depending on the quarter. But
it let us know what people were thinking. We've asked employees
what one question they would want answered by our executives -- and
received hundreds of questions, some of them tougher than what even
Mike Wallace in his heyday might have asked. When
executives know that employees know what's going on, good things
happen. Just like when politicians know citizens are paying
attention...
Open questions help with open communication. It's harder to dodge
the tough issues when you have 34,000 employees asking you about
them. So what are the principles of a principled
communicator? Well, just about the same as a principled Sun
employee, as embodied in our Sun values of innovation, courage, collaboration, pace
and perhaps most important of all, integrity.
And by the way, the thorniest communication problems come not with
reporting if the sky is purple or orange. It's those shades of
blue and gray that are the toughest to manage...
Posted by terrymckenzie
( Jun 04 2007, 03:11:10 PM PDT )
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Wednesday May 30, 2007
Memorial Day Musings
Over the long Memorial Day weekend, I
read Anna Quindlan's beautifully written essay, “The Weight
of
What-if” in the April 2 edition of Newsweek. In it, she remarks
that those who make war must weigh the good it aims to accomplish
against the ruin it leaves behind – a scar on the earth and on
countless families who lose loved ones – and civilians and soldiers
alike who survive but are left with lifetime reminders of conflict –
physically and/or mentally. To quote her, “The rationale for going
to war has to meet many tests, but one of them – perhaps the most
important one – is whether the mission is strong enough to carry
the weight of so many ghosts and so much misery...”
Ms. Quindlan starts off her essay
commenting on the high draft number her boyfriend received in the 1971
lottery. My husband was also lucky - his number was 290. And with
that, the fear of him going to Vietnam ended. His brothers were as
fortunate as he – they all drew high lottery numbers.
Many years later, we continue to live
privileged lives.
Our weekend was spent at our peaceful
Montana cabin with some of our family. I caught up with my 26-year
old nephew, who has spent the past three months volunteering his time
in New Orleans to rebuild that trashed city, I was filled in on the
adventures of another nephew, a young man who has spent the last year
living in Thailand on remarkably little and is now getting ready to
head off to India to do the same. Meanwhile, my sister's son has
been accepted to law school next year. He spent the last two years
in Teach-for-America in the New York area. My son is searching for
another
job in Los Angeles, trying to find work that pays above minimum wage
and provides benefits – not so easy without a college degree.
With no draft in place - and no lottery
which places lives at the mercy of a lucky or unlucky draw - my
children are free to make their own decisions. I have friends
whose children chose to join the armed services. I have friends
whose children did not. As a mother, I'm so grateful that my son
and my daughter have the freedom of choice.
There are no simple solutions
here. As a country, I'm proud that we've rallied behind our
troops - the individual men and women who serve us all - regardless of
how we feel about the war that is being fought. That, at least,
is one lesson we learned from Vietnam.
To those who have sons, daughters,
wives, husbands, mothers or fathers in the armed services, I salute and
thank
you and yours for the sacrifices that are being made. My Memorial
Day wish is for a safe and healthy return for your loved ones. And
for all of us -- a quiet prayer for peace soon.
Posted by terrymckenzie
( May 30 2007, 08:46:38 AM PDT )
Permalink

Tuesday May 22, 2007
If Beethovan had an avatar, what would it look like?
Of all the fascinating cultural changes that technology is bringing us,
the new opportunities for artists are among the most mind-boggling, at
least for me. Musicians, of course, have been in the forefront of
technology for a long time. Recording equipment is the Gutenberg
press equivalent for musicians, making it possible to save, copy
and
share music. But visual artists haven't had this level of technlogical
disruption available to them. As Joni Mitchell says, when asked
to do an encore, "No one ever said to Van Gogh, 'Hey, man!
Do another Starry Night! He did it, he finished it and that
was that'"(capture on her brilliant album, Miles
of Aisles).
But Web 2.0 is an equal opportunity door opener. Three stories to
share with you that you may find interesting...
Bringing the Gallery to My Front Door
Do you know where and how I buy a fair amount of artwork? Well,
given that I'm not
a billionaire, my tastes are eclectic and I love the feeling of living
in an art gallery, I'm always on the hunt for new artists who do
interesting work. Not so easy to fit into a busy life.
Until I was introduced to Hang Gallery in San Francisco. Hang
represents new, undiscovered artists.
When they had a gallery in Palo Alto, it was a fun (and dangerous)
place for me to drop in. But once they closed that location and
consolidated everything in the city, the convenience was gone.
Until I discovered their website.
Which is fabulous. I can
easily browse the collection, see what's new, read about artists,
contact them, rent or buy works. I've probably picked up a dozen
pieces from them (remember - these are new artists, so you can pick up
interesting stuff for very little money).
Art for Sale
So there's a very big movement these days on eBay, centered on
"a-painting-a-day." Katherine Tyrrell blogs about this here.
She comments that smart artists who want to make a living from their
craft have become smart business people and smart web users. Want
to buy a piece of artwork but don't have a lot of dough? You can
bid on these paintings that usually start well under $100. The
quality varies with artist, and beauty, after all, is in the eye of the
beholder. Browsing is free, and you can be tempted to get
involved for not much money. BTW, Katherine gives some good
advice to anyone looking to use the web to build a business.
Little bonus for her readers...
Making and Marketing Music
Isn't it ironic that at a time that music is ubiquitous that the music
industry is in such deep doo doo? How could an industry run
itself so poorly that it has managed to completely miss the
revolution? Instead of jumping in, they resisted and are paying a
very high price. Editorial comments aside, my colleague, Dave
Viotti, brought to my attention this article from the New York
Times. Its title, Sex,
Drugs and Updating your Blog, alone made
it worth looking at, but its author, Clive Thompson, went beyond the
title to tell a story well worth reading. Thompson writes of a
musician, Jonathan Coulton, who has used the web to build an audience,
sell out concerts, sell music - all without an agent. And there's
more...his fans have become part of his music:
"Coulton welcomes his fans’ avid attention; indeed, he relies on his
fans in an almost symbiotic way. When he couldn’t perform a guitar solo
for “Shop Vac,” a glittery pop tune he had written about suburban angst
— on his blog, he cursed his “useless sausage fingers” — Coulton asked
listeners to record their own attempts, then held an online vote and
pasted the winning riff into his tune."
Talk about the Participation Age...and about breaking open walls to let
the world in.
Posted by terrymckenzie
( May 22 2007, 08:04:51 AM PDT )
Permalink

Thursday May 10, 2007
datz a LUG idea
OK,
hipsters. So here we are, blogging our little hearts
out. Experimenting with social media. IM'ing like a
bunch of teenagers on a school night. And while we're getting hip
on all the new cool stuff that's out there, our kids are talking to
each other in a different language - and not one they taught at my high
school in Cleveland, Ohio.
A story to
illustrate my point...
One of our
communicators, Tina Moon, has a teenage daughter - 14
years old, I believe. One weekend, Tina got a text message from
her daughter, asking if Tina could come pick her up from a
sleepover. It was early on a Sunday, and Tina was not only just half awake and
annoyed at being roused on her one day to sleep in, but was also
concerned. What teenager ever asks to be picked up early in the
morning? So there was some text messaging back and forth. As Tina
was getting ready to leave the house, her daughter texted her one more
time, asking if she was on her way. Worried, Tina asked if there
was something wrong. In response, her daughter texted, "dw jw
". Tina flew out the door and rushed to the friend's house.
To find...
No
daughter. She was out having breakfast with some
friends. Torn between anxious and angry, Tina came home. A
few minutes later, her daughter was dropped off by the parents of her
friends. And was bewildered at her mother's reaction. After all,
the daughter explained, she told her mom that all was well.
Doesn't everyone know that "dw jw" means, "don't worry, just
wondering"?
I've managed to
learn English. I've failed at learning
Spanish. At one point, I was reasonably fluent in Italian but
those skills are long gone. And now? Now I have to learn...
text language??? Oh heavens, I'm in so much trouble. Dare I say,
datz a LUG idea? (translation: that's a stupid idea).
Tina has taken pity on me and sent me the website that she is now
using to communicate with her teenager. I heartily recommend
transl8it to you.
Unless you don't
want to "git w it." But a warning... you may b L
bhind!
Posted by terrymckenzie
( May 10 2007, 06:00:00 AM PDT )
Permalink

Friday May 04, 2007
Power to the .... Mobs?
" Digg
users
staged a revolt this week when the site's
administrators tried to remove articles referring to code
that could be used to hack DVD copy protection. Digg
backed down, saying it would abide by its users' wishes -
has the power now truly shifted to the end user?" (Digg:
Power to the People or Recipe for Disaster? INSIGHTS, Kate
Worlock
A small
fly in the golden honey of social media...sometimes the "wisdom of
crowds" looks a lot more like reckless mob behavior than a
socially self-regulating mechanism where common sense and correct
information ultimately rule. Says author Kate Worlock, "Sites
dependent
on
user contributions must accept that they are at the mercy of the mob -
only
by working with the crowd can these businesses grow, and this does
change
the balance of power. " (for more on this story, click here)
Changes the
balance of power for good? Or for mischief-making antics that
ultimately hurt others? Think about what happens when we
substitute one word for another:
From: The wisdom of crowds to .... the wisdom of mobs
From: Power to the People! to....Power to the Swarms!
Merriam-Webster's
Thesaurus uses the following words as synonyms for
crowd: army, crush, drove, flock,
horde, host, legion, mob, multitude, press, swarm, throng. Somehow "swarm" isn't
quite as inspiring a term as "crowd" and "horde" certainly brings to
mind a very different image, doesn't it?
Revolutions are shaped by words, make no mistake about it. Social
media has flipped the power triangle upside down, and given a voice to
those of us who would otherwise have none. Sometimes we behave
well, sometimes we don't. Of all the topics I hear discussed at
conferences around social media, this very issue is at the heart of
many conversations. To what extent do we regulate the
medium? To what extent do we let the people/crowds/throngs
regulate themselves?
Posted by terrymckenzie
( May 04 2007, 08:01:11 AM PDT )
Permalink

Tuesday May 01, 2007
25, 55, 85
I'll be 55 this year. I'm not
one to get hung up on a number, and so my age hasn't been an issue for
me since I was 15 and could barely wait to turn 16 and be able to
drive. My big sister, kind person that she is, did find a way to
sober me up about my advancing decrepitude. She said, "Fifteen
years ago, you were almost 40. Fifteen years from now, you'll be
almost 70." Gee, thanks, sis.
On the other hand, we have very good friends, Doug and Peggy, who are
70, and frankly, if our seventies are anything like theirs, we have
good times ahead of us. Last summer, for example, my
husband went on a week-long trek with Doug and other friends
through the mountains of Montana. This was not a stroll in the
woods - this was rock climbing, hanging off 1,000 foot cliffs,
worrying about grizzly bears craziness. They came back exhausted,
10 pounds lighter per person and completely exhilarated. This
trip was how Doug celebrated his 70th birthday.
And last month, I was in Cleveland helping my mom celebrate her 85th
birthday. We had to cut off the guest list at 20 because we
wanted to keep her birthday luncheon small enough to be intimate.
But she could have easily invited another 30 good friends. Her
friends ranged in age from 40 to 95, and were just a great group of
women. The ability to make and sustain this many - and this
quality - of friendships humbles me. Her friends adore her and
speak of her with the greatest of admiration. At 85, my mom has
the spirit, the intellect and the energy of a 35-year old.
She says that she can't believe it's her when she looks in the mirror -
the image does not match the spirit.
So one more. My lovely daughter, Carolyn, turns 25 this spring. She's going
through a syndrome that we parents of young adults know well - the
"quarter-century crisis." This occurs when our children graduate
from college, start out in the world and then realize how scary it can
be to figure out your career and your life path. She kicked off
her career strongly, working for Sun in Chile and then moving over to
Ernst&Young (Santiago), where she advanced quickly. But
now? She doesn't know what to do next. Stay in her current
job at Telefonica Espana, start her own business, or start a
family. Carolyn inherited my Type A personality, so not having a
clear goal to push toward is disconcerting for her. Plus she's a
newlywed American living in Chile. Not an easy path she's
chosen...
So my point? Life is what you make it. Yes, each of us is
dealt cards that we must play (and by the way, I'm really hoping I got
my mom's genes on aging gracefully). But we decide the game and
the moves. And age truly is just a number. It's the spirit
with which you approach life that counts.
Posted by terrymckenzie
( May 01 2007, 12:47:26 PM PDT )
Permalink

Friday April 27, 2007
Blog on!
When my son was
16 (could that really be 7 years ago?), he and his friends were all
blogging. My husband and I were fascinated but eventually, turned
off (it might have been that blog where he ranted about what miserable
parents we were - which made us feel kind of badly until we clicked on
several other teenage blogs and found similar themes. This is not to
say we weren't bad parents but apparently, we were hardly alone in
reach new depths of parental tyranny.). But I digress.
Sun blogs are
three years old today. If you look at the thousands of people who
have blogged on our site, that's roughly 9,000 years in blogger time (3
years times conservatively 3,000 people). I joined a year ago,
and have not regretted a minute of participation. All that
experience, all that knowledge, all those great personalities sharing
ideas and talking...how cool is that?
I've "met"
people I never would have had the opportunity to talk with. I've
read about products and processes, insights and ideas that have made me
smarter and more knowledgeable. I've shared family moments and
work moments, and have become a member of a much broader community.
Bloggers create
a community of ideas. We're judged by the quality of our thinking
and the clarity of our writing. We join our Sun community with
that of the world at large. And I believe in my heart that we are
all better for it.
Happy birthday,
everyone!
Posted by terrymckenzie
( Apr 27 2007, 12:35:07 PM PDT )
Permalink
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