
Thursday May 01, 2008
The Best and Worst of Times
Springtime, that old hag of good and bad news, has struck again.
Tuesday we had a fantastic day in Second Life, with thousands of
employees joining in the virtual fun. And today, Thursday, we had
our earnings announcement, which was the antithesis of a good
time.
The story, in
brief, is that the U.S. economic blues have done a number on our top
and
bottom lines, and after seven quarters of really terrific momentum, we
hit a speed bump. Which means that some jobs will be
impacted.
Now the news was
not all bad - we had outstanding performances around
the world, great gains in the sales of some products, and a strong push
forward in
our open technology strategy. But if you're a communicator and
you're trying to tell a balanced story, there's always this fear in the
back of your mind that you might come off like David Brent in the
BBC comedy, The
Office, and his memorable performance where he tells
his team that they've been made redundant but he's been promoted:
"There’s
good news and bad news. The bad news is Neil will be taking over both
branches and some of you will lose your jobs…
On
a more positive note the good news is I’ve been promoted - so every
cloud… you’re still thinking about the bad news aren’t you?"
He goes on to
express bewilderment at why people are sobbing because after all, isn't
a promotion good news?
So what I don't
want to do is express bewilderment at why employees are upset at our
results because after all, aren't great gains in products sales good
news?
Turnarounds are
a tough business. Two steps forward, one step
back. One day you're a hero, the next day a goat. Our
turnaround has been built on tough decisions on where to invest and
where to disinvest, on a strategy that in the short-term is
controversial but in the long-term is the key to our future. And
like any war, there are losses on the battlefield. It's too early
to say who will be impacted by the cost-cutting, but it's not too soon
to say that there will be pain in the process.
I take my hat
off to our CEO, Jonathan Schwartz, who chose to tell our
employees, via an impromptu video, what happened this quarter, why and
how we'll move forward. If you watch it, you'll see neither
defensiveness nor arrogance - just a leader talking quietly and
authentically to his extended team of 32,000 employees around the
world. And I'm confident that the rest of his team will follow his lead
in this kind of open conversation with employees. No anger.
No blaming. Quiet acceptance of responsibility and strong resolve
to make the changes we need to make to succeed.
It's the kind of
communication and maturity that gives me hope and
keeps me going. Because we're in this together - win, lose or
draw.
Posted by terrymckenzie
( May 01 2008, 01:16:17 PM PDT )
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