Thursday May 22, 2008 
Thursday May 22, 2008 A Global, Virtual Weekly Column
I have some good news and some bad news. First, the good news. I met with my CEO this week and he came into the meeting a minute or so late, saying that he had just finished reading my blog. OK! That's good! Then he told me it was full of typos. Arghhh. That's bad. So I went back and fixed them and improved the blog's content. Which is good. And I was reminded that writing after a couple of gin and tonics is probably not the best idea. And I can't say if that's good or bad. It's simply an observation.
From which I've clearly learned nothing. I'm about to take a few days off and I'm sitting here with my celebration martini. Clearly living dangerously.
I don't know if you had the chance to read the interview with Jonathan that appeared in Business Blog Consulting. It resonated with me for a couple reasons. First, of course, because he said, "My number one job as a leader of a company is to communicate." And what's my job? Oh, right - I head up Sun's global employee communications and communities organization. Second, because he talked about how blogging itself is not the issue - to quote him, the term itself may become "a little anachronistic." The point is to communicate authentically and directly, without someone speaking for you.
So all of this resonates with me because I increasingly think of my blog - and many others - as the feature column in a virtual global newspaper. Or as the editorials in a virtual global editorial section. No one pays us to write - our reward is in being heard and maybe influencing opinion. We're read by choice, not because we happen to appear in the opinion section and you've run out of other things to read while on the plane. We don't have to be hired by anyone - except our audience. And we earn that audience by being interesting (and not having too many typos! oops...)
But this writer is taking a very small break. I leave this week for Montana, where I'll get to spend a few days in the most beautiful place in my universe. Flathead Lake a few steps from our cabin, a view of the Mission Mountains to die for, poor cell phone reception and no Internet connections. With my husband and my dog. With my brother-in-law and his wife, who are very dear to me.
So this "weekly column" is taking a break. I'll talk to you all very soon. For my U.S. friends, have a wonderful Memorial Day weekend. And be sure to check this space because, as our governor says, I'll be back!
Posted by terrymckenzie ( May 22 2008, 08:00:00 AM PDT ) Permalink Comments [0]
Trackback URL: http://blogs.sun.com/tmac/entry/too_many_typos
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