Human Challenges

Volker Seubert's Weblog
Thursday Mar 20, 2008

Brainstorming

Another really interesting learning I had over the past week was brainstorming with reverse assumptions. It may sound obvious or easy but a group doing it the first time needs a while to get into it. What would you say being part of a services group if you are NOT customer oriented? But exactly this provoking statement gets new ideas out of people. They start thinking about what this really means and things like bringing services proactively to the customer can arise – opening up to go beyond customer oriented!

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