State of Enterprise 2.0
Updating myself a bit on the Web/Enterprise 2.0 buzz over the past week. You only need to look for it and you find the numbers 2.0 everywhere. Still since I touched on this topic here the first time in November 2006 it did not loose but rather gain traction. The trend towards Enterprise 2.0 started beginning of 2006, 3 years from now. It is persistent and no one should have any doubt that the future is going in that direction. Although talking to people in some businesses it looks like the notion of Enterprise 2.0 is only rarely understood or known outside of software and tech companies.
The benefits are huge. Companies who are under pressure to innovate at ever accelerating rates do not have a choice. They need to rely on their employees' potentials and therefor encourage a bottoms up approach for idea generation. Simply networking with colleagues across the globe and structuring knowledge in Wikis leads to huge productivity gains. Additionally with deploying Web 2.0 software the companies' intranets can be made attractive again very easily at lower cost, also because employees themselves are maintaining it.
The entry barrier for companies to join probably is that Enterprise 2.0 is not only about deploying software, it requires a culture shift to an open company that empowers employees. Managers and Executives are responsible for creating the framework and then need to purely focus on leadership, motivation of self directed knowledge workers, nurturing communities, etc. Bertrand discusses the 6 guidelines for going Enterprise 2.0 by McKinsey on his blog.
Also the Hamburg public-private-partnership Hamburg@Work which supports the growth of new media, IT and communications technologies and companies in the city has put Enterprise 2.0 on the title of it's latest edition of “Always On”. Two companies in Hamburg are mentioned as having fully embraced the concept of Enterprise 2.0 and these are CoreMedia and Qype. CoreMedia even created their own in-house Twitter as we did in Sun. Although both are software companies there is the internationally operating Hamburg-based mail order group Otto which created internal forums and wikis as well as an external fashion blog.
Posted at
11:19PM Mar 17, 2009
by Volker Seubert in Human Resources |
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Comments[1]
You're right. This trend is constantly developed by a great number of people. Bloggers write on different parts of Enterprise 2.0. There are professional blogs on PR 2.0, Marketing 2.0, HR 2.0, etc. I work for a web-based software vendor and our CEO also has a blog that is dedicated to the influence of Enterprise 2.0 on project management. You're welcome to check it out here http://www.wrike.com/projectmanagement, if you are interested in this topic and comment on posts. It's marketing free.
Posted by Daria on March 20, 2009 at 11:59 AM CET #