Innovation Matters
I want to point to some interesting blogs and discussions around innovation at Sun. First there is Greg's blog (Greg Papadopoulos Sun's Chief Technology Officer). In his most recent entry he claims that the world will only need five computers. Greg points out that in the future there will be five hyperscale, pan-global broadband computing services giants and Sun's bet is to be one of their major suppliers. On our way to get ready for that being innovative is of significant importance. The huge computing power those companies will demand cannot easily be generated by filling some more racks. Some complex issues need to be resolved, e.g. in terms of space, power supply, cooling and more. He refers to Project Blackbox Sun's latest innovation: computing power in a shipping container. Greg closes with: Engineering for scale matters. Really matters. Read some of the discussion around this hypothesis in Computerworld IT Blogwatch .
Secondly there is the Innovation Blog. Watch the video posted in Driving Innovation! Host Hal Stern (VP of Global Systems Engineering), our CEO Jonathan Schwartz and Greg discuss why innovation matters. I want to go into one aspect they touch on mentioned by Greg before. It is the theory on market segmentation in customers who are over-served by Moore's law and customers who are under-served by Moore's law. Under-served are those who need to grow as their customers demand more computing capacity while the bandwidth of DSL lines is constantly increasing and those who experience hypergrowth as a result of increasing demand for services (e.g. salesForcecom). Greg's prediction is that this latter market segment will grow significantly over the next coming years. And again there is a need of innovation and engineering for scale.
Evidence on growth through bandwidth: in Germany today it is possible in nearly every bigger city to get DSL lines as fast as 16mbits. Who will fill those pipes and with what? Videostreaming, IP telephony, television are possibilities for existing and new companies to grow. YouTube would probably not have been successful if the bandwidth would not have increased.
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Posted at
07:40AM Dec 21, 2006
by Volker Seubert in Sun |
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