Google Announces 'Lively', a 3D chat room being compared to SecondLife
Google's latest product launch, Google Lively is a 3D chat room that many people are comparing to SecondLife. However, in its initial version, it's really not much different than a chat room that takes place in a 3D animated room with avatars who can do a few different pre-designated actions.
Lively's users can create an avatar for themselves that can be male, female or even a different species. This avatar can assume a new identity, change clothes or convey emotions with a few clicks of the mouse.
Watch this YouTube video to see more:
The free service which requires no registration and can be accessed through a user's Google account enables people to congregate in fantasy rooms and other computer-manufactured versions of real life.
Lively requires a software download, but after that can appear in just a browser. One commentator suggests: "Google is looking to create a massive distributed virtual world, where every Google account can have its own avatar that can be used wherever a Lively virtual room is present – for example, on a blog, a social networking profile, or a Web page."
While this new virtual world emerges, SecondLife remains more immersive, and customizable as individuals are able to program and develop rather than rely on prefabricated Google supplies of furniture, clothes, and hair as they do in Lively.
From a virtual world perspective, I think it's interesting that Google has launched this. The test site was the Univ of AZ. My initial thoughts are that it is a social experiment that they will watch closely to understand how they will insert and monetize advertising in the virtual space. Google loves to learn from our behaviors.
We've been developing a business application based on Project Wonderland and have found it to be a most satisfying platform for real business application integration into the virtual space; one that builds on the natural collaboration aspects of virtual worlds. The platform has a way to go but the results so far have been very promising.
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