Monday April 03, 2006 Brandomness
Off topic: Top Ten Reasons Microsoft is renaming Outlook Express to "Windows Live Mail Desktop":
- Too many people telling their friends to "ditch Outlook Express and run Thunderbird" - this name contains no actual name so tide will be stemmed
- New MALS (Minimum Acronym Length Standards) from Vista
- Recognition that the only connection between "Outlook" and "Outlook Express" was the word "Outlook"
- Just using the new Brand Randomiser & this popped out
- Headhunted Sun and IBM product naming experts
- No more silly "Look Out!" jokes
- It's the "passion for innovation" over-ruling the focus group.
- Longer names give more time to duck before chairs are thrown at review meetings
- Vista and Office 12 users will need complete retraining anyway so who needs to stick with the old names
- Sounded better than "MSN Virus and Spyware Client".
Brandomness: The product names that emerge from enthusiastic (passionate?) application of a set of branding and naming rules (typically by a corporation) when common sense would suggest simple names improve usability.
Posted by webmink
( Apr 03 2006, 11:55:28 PM PDT )
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