20081030 Thursday October 30, 2008

The Sun Model

Jetting away

As time has gone by, a clear "Sun Model" for open source business has been emerging, at least to my eyes. The summary of it is:

  1. remove barriers to software adoption between download and deploy;
  2. encourage a large and cohesive community of software deployers;
  3. deliver, for a fee, the means to create value between deploy and scale, for those who need it.

Each software team at Sun interprets this model in a slightly different way, but the model holds pretty much everywhere and works regardless of the license for the code. As a business model, it doesn't have much to say about the nature of the development community, but I believe dysfunction in that area is a barrier to adoption so it's always an issue if dysfunction exists.

This model is the natural progression of the concept of monetising at the point of value, and I hope to explore it more over the coming weeks. Feel free to ask questions below about the things needing clarification.


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