Here is my take on at least one version of Murphy's Law of Identity: Regardless of the cost related to potential identity theft, people will give up their password for a candy bar.

Now, how many of the passwords provided are real is another story, but based on what Nico Popp from Verisign shared during his keynote yesterday morning here at Digital ID World, it might be higher than you think. Nico told us that people freely gave their passwords when offered a $10 Starbucks card. Supposedly one guy, clearly too honest for his own good, said he forgot his password, went back to his office, got his password off some sticky note, gave it to his secretary and told her to go get him a Starbucks card. Incredible. Did he say they're doing it again today at the main entrance to the Hyatt Regency? :-)

What's your take?