Clearly a bit removed from the kind of identity issues we were talking about all last week at Digital ID World, but nonetheless an interesting look into the importance of non-human identity and the role of the courts. Seems the ad campaign for Certs from around 40 plus years ago that they are "two, two, two mints in one" initially hurt its owner, Cadbury Schwepps, to the tune of millions of dollars in custom duties. The details, provided by Chris Gaither from the LA Times, cleverly titled A Case of Mint-staken Identity, describe how a court initially ruled that Certs did not qualify as something that "promotes oral hygiene", which I guess means it's just candy. Fortunately for them, their appeal won a reversal this past Wednesday. I'm sure the legal fees were only a couple times more than the tax ;-)