Java and consumers
There was an interesting news about how powerful Java brand is to consumers.
[Quoted]
Herring had never thought of Java as a consumer brand until four years ago, when a colleague's child asked him where to find more Java games. "That was my 'aha' moment, because why Java? This wasn't a computer nerd, just a kid," says Herring. Upon probing, it turned out that the young game player felt that Java games "were much cooler than others." "He basically articulated a whole strategy for developing general consumer interest in the brand," says Herring.
I totally agree. It seems the name Java creates some mysterious image on people's mind even they are not very familiar with the Java technology.
My previous company had a team titled "Java" of which main work was porting Java engine to some of consumer devices. It was when Sun just released PersonalJava so most people didn't quite get what it did. Most of new hired college graduates wanted to join the team simply because Java seemed to be cool and could do some magic on the devices.
Now Java has been positioned greatly as a brand, it's time to provide clear vision to consumers what Java can do beyond the mobile games.
Posted at 11:40AM Aug 25, 2006 by Yoojin Hong in Sun | Comments[0]
There's something about blogging? sharing?
It took me this long to get it started.
My friends in Korea have been almost begging and sometimes warning me to keep a weblog for years.
They
usually have more than one blogging sites. One for personal life, the
others for work related. They are using personal blogs to share
their lives with friends and family. They rarely use emails, instead
leave messages and photos on the blogs.
I am not really care for
making public my thought, let alone my daily lives? I've been away from
Korea since the weblogging boom which started with Cyworld, a social
networking site hit the whole country. Anyhow I had to register
and open my own miniroom there in order to keep in touch with them.
I
haven't maintained, or posted anything. So take a look at what I look
like inside that world. I am bald and only wear underwear in empty room!
(www.cyworld.com)
Look what they look like.
(www.cyworld.com)
You need to buy things to decorate your miniroom. Right, cyworld.com has successful business model and revenue not only the big social impact.
Here are some statistics:
S.Korea Population - 48 million. About 80% own a cell phone.
Number of wireless data service subscribers(fixed monthly rate) - 3 milliion
Cyworld members- 17 million
90% of 20s are accessing cyworld everyday.
Mobile Cyworld subscribers(fixed monthly rate)- 2.6 million (!!!)
While Helio is suffering in USA, mobile Cyworld is making a good succeess in Korea.
Now
cyworld started the service in USA(us.cyworld.com) and it's the Helio's
mother company SKT who services mobile cyworld in korea, it's going to
be interesting to see how Helio deals with MySpace and Cyworld. Is it
going to provide both?
I am wondering what makes them spend time and energy on these:
uploading photos, writing journals, visiting others and reading and
leaving messages, decorating their cyberrooms.
People don't do that unless it has some real value. Sharing could be that valuable?
I am going to figure it out.
Posted at 12:00AM Aug 25, 2006 by Yoojin Hong in General | Comments[1]